Social Media Management Specialist

Job Purpose

Managing and activating the social media channels for a company specializing in hotel bookings in Makkah and Madinah in a way that serves sales, generates demand, and supports customer service, through organized content, seasonal campaigns, and turning interactions into inquiries and actual bookings, not just views.

Role Scope

• The role is operational + analytical, not just creative.

• Works directly with:

  • Reservation Management

  • Customer Service (WhatsApp)

  • Paid Advertising

• Focuses on Makkah & Madinah Hotels + Seasons.

Key Responsibilities

1. Channel Management

• Managing accounts:

  • Snapchat 

  • Tiktok

  • Instagram

  • X (Twitter)

• Scheduling content according to:

  • Seasons (Ramadan – Umrah – Holidays)

  • Enriching and educational content

• Maintaining the tone and identity of the company (professional, reliable, not overly promotional).

2. Revenue-Oriented Content

• Producing content that serves:

  • Proximity to the holy mosque

  • Views

  • Economic options

  • Early booking

• Linking all content to:

  • Clear Call to Action (WhatsApp / Link)

  • Scenario of expected questions from the customer

• Working with the team to ensure:

  • Content matches real capabilities

  • Not creating misleading expectations.

3. Managing Seasonal Campaigns

• Preparing content plans for:

  • Ramadan

  • The last ten days

  • Hajj

  • Peak seasons

• Recycling successful content.

• Supporting advertising campaigns with consistent content.

4. Integration with Customer Service

• Coordinating with the WhatsApp team to ensure:

  • Responses are consistent with posted messages

  • Knowing the most frequently asked questions coming from social media

• Suggesting improvements for:

  • Automated responses

  • Welcome messages

  • Customer journey pathways.

5. Analysis and Performance Measurement

• Tracking indicators such as:

  • Number of inquiries from each platform

  • Type of customers (serious / curious)

  • Top converting content

• Preparing brief reports:

  • Weekly (operational)

  • Monthly (analytical)

• Providing actionable recommendations (stop / enhance / modify).

KPIs

• Number of inquiries via WhatsApp from social media

• Cost per inquiry (including ads)

• Real engagement rate (not just Views)

• Content that led to actual bookings

• Adhering to the schedule and seasons

Required Skills

Core Skills

• Deep understanding of social media platforms (especially Snapchat).

• Clear Arabic writing suitable for the religious/spatial context.

• Ability to convert information into short and compelling content.

• High organization and scheduling.

Analytical Skills

• Reading Insights

• Linking performance to sales

• Understanding the customer journey from content → WhatsApp → Booking

Preferred Experience

• Experience in:

  • Tourism / bookings / hotels / Makkah

• Working with sales or customer service teams.

• Previous experience with seasonal content.

What this job is NOT

• ❌ This is not a "content creator only" job.

• ❌ This is not a general trends job.

• ❌ This is not a personal account or Influencer.

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