Digital Marketing Specialist

Tasks and Responsibilities

• Develop and implement digital marketing plans in line with the organization's objectives.
• Manage advertising campaigns across Google Ads platforms and social media.
• Manage social media accounts and create and publish content in coordination with relevant parties.
• Optimize website visibility in search engines (SEO) and manage paid advertising campaigns (SEM).
• Monitor and analyze campaign performance using analytics tools such as Google Analytics and prepare periodic reports.
• Manage email marketing campaigns and optimize engagement rates.
• Study the market, analyze competitors, and propose development opportunities.
• Monitor key performance indicators (KPIs) and work to improve campaign results.
• Coordinate with design, content, and sales teams to ensure efficient campaign execution.
• Follow the latest trends and technologies in the field of electronic marketing and apply best practices.