Area Sales Manager

About Cigalah Group

Cigalah Group is a diversified business group operating across multiple sectors in the Middle East, including FMCG. The organization focuses on building long-term partnerships with global and regional brands, offering strong distribution, marketing, and sales capabilities. With a presence in key regional markets, Cigalah Group emphasizes sustainable growth, operational excellence, and customer-centric service. The company values integrity, performance, and innovation, creating opportunities for professionals to develop within a dynamic and competitive environment.

Role Overview

The Area Sales Manager is a full-time, on-site role based in Riyadh, Saudi Arabia. This position is responsible for leading sales activities within an assigned territory, specifically for the Nicotine Alternatives Category, to achieve revenue and growth targets.

Key Responsibilities

• Manage and coach a sales team.
• Set and monitor individual and regional performance objectives.
• Ensure effective coverage of key accounts and channels.
• Regularly visit customers to maintain relationships and support sales efforts.
• Oversee the execution of in-store and trade marketing initiatives.
• Ensure proper product availability and visibility in the market.
• Analyze sales data and forecast demand.
• Prepare comprehensive reports for senior management.
• Collaborate with cross-functional teams, including marketing, supply chain, and finance, to support overall business objectives.
• Maintain compliance with company policies and industry regulations.
• Represent Cigalah Group professionally in the market.
• Cultivate strong, long-term customer relationships.

Required Experience

Candidates should possess 5 to 10 years of relevant experience in sales management, preferably within the FMCG sector or a related industry, with a focus on achieving sales and growth targets.

Location and Work Type

This is an on-site, full-time position located in Riyadh, Riyadh, Saudi Arabia. The role requires a dedicated presence at the company's facilities and within the assigned sales territory.

Application Process

Salary details for this position will be discussed directly with qualified candidates during the interview process.