Associate Manager, Customer Marketing (Bangkok Based, Relocation Provided)📣 Job Ad

About the Role

Agoda, a global leader in online travel and part of Booking Holdings, is seeking an Associate Manager, Customer Marketing to join its Performance Marketing Team. This role is based in Bangkok, with relocation assistance provided. The team focuses on developing scalable marketing programs that enhance customer lifetime value through data and technology. Agoda connects millions of travelers with deals on hotels, flights, and experiences worldwide. The Performance Marketing Team operates in a diverse, international environment driven by curiosity and innovation.

Role Context and Contribution

This position offers an opportunity to contribute within a highly data-driven environment, collaborating with experts in data science, product, and strategy. The Associate Manager will be instrumental in developing and optimizing marketing programs across various channels, fostering a culture of continuous learning and growth.

Key Responsibilities

• Experiment with and optimize campaign performance across advertising platforms and search engines, including Google, Bing, TripAdvisor, and Trivago.
• Adapt to new product features and implement changes derived from successful testing initiatives.
• Analyze large datasets from experiments to develop predictive models using data science techniques.
• Understand the impact of large-scale marketing campaigns on bookings and analyze demand elasticity for pricing optimization.
• Liaise with product teams to define and implement a roadmap for data-driven initiatives.
• Build dashboards to track performance metrics and derive actionable insights.
• Identify key growth levers within marketing channels and communicate recommendations to stakeholders through presentations.

Qualifications and Experience

• Bachelor's degree or higher from a top university in a quantitative subject such as Computer Science, Mathematics, Engineering, Business, or Science, or a relevant field of study.
• A minimum of 4 years of experience in data analysis, preferably gained from top-tier consulting, investment banking, private equity, or a strategy/business role within a fast-growing global tech company.
• Proficiency in at least one data analysis package or database, such as SQL, SAS, R, SPSS, Python, or VBA.
• Experience with data visualization tools like Tableau or Power BI.
• Excellent verbal and written communication skills in English.
• Demonstrated ability to move quickly and efficiently, making decisions based on objective data evidence.
• An innate desire to take ownership, make a significant impact, and influence outcomes.
• Excellent organizational skills, a keen attention to detail, and the ability to work independently.

Required Skills and Competencies

• Data Representation, Data Analysis, Data Analytics, Data Mining, Data Science
• Proficiency in SQL, Python, R, SAS, SPSS, VBA
• Experience with Tableau and Power BI
• Analytical Skills, Business Analysis, Business Intelligence (BI)
• Database Management, Microsoft SQL Server
• Machine Learning, Statistics
• Experimentation and campaign performance optimization
• Modeling, Reporting, analysis, and insights generation
• Communication Skills, Presentation Skills, Negotiation Skills
• Organizational Skills, Attention to Detail, Ability to work independently
• Digital Marketing, E-commerce, A/B testing

Work Location and Type

This is a full-time position based in Bangkok, Thailand. Relocation assistance is provided for this role.