Brand Manager

About the Role

THC Consulting FZE is seeking a Brand Manager on behalf of a client operating within the healthcare, pharmaceutical, and medical aesthetics industry in Saudi Arabia. This full-time role focuses on leading brand development, strengthening market positioning, and driving product awareness and commercial growth within the Saudi Arabian market.

Role Overview

The Brand Manager will be responsible for developing and executing brand strategies to achieve business objectives. This position requires an experienced, strategic, and results-oriented professional with a strong understanding of market dynamics, customer engagement, and product marketing within the medical aesthetics, healthcare, or pharmaceutical sectors in the Kingdom of Saudi Arabia.

Key Responsibilities

• Develop and implement comprehensive brand strategies to strengthen market positioning, increase brand awareness, and drive sustainable business growth in Saudi Arabia.
• Lead the development and execution of integrated marketing plans and campaigns aligned with business objectives and target audiences.
• Oversee product marketing activities, including new product launches, promotional initiatives, product positioning, and lifecycle management.
• Conduct in-depth market research and competitor analysis to identify emerging trends, understand customer needs, and uncover new business opportunities within the KSA market.
• Develop effective brand communication strategies and oversee the creation of marketing collateral, presentations, promotional materials, and digital content.
• Collaborate closely with sales, medical, regulatory, and digital marketing teams to ensure consistent brand messaging and effective campaign execution.
• Build and maintain strong relationships with healthcare professionals, medical practitioners, key stakeholders, and external marketing partners.
• Monitor brand performance, analyze market share and campaign results, and use data-driven insights to refine marketing strategies.
• Manage brand budgets, allocate marketing resources effectively, and evaluate the return on investment of marketing activities.
• Coordinate with external agencies and vendors to ensure the timely delivery of marketing campaigns and brand initiatives.
• Ensure all promotional activities and brand communications adhere to applicable Saudi healthcare, pharmaceutical, advertising, and industry compliance standards.
• Identify opportunities to enhance brand visibility, strengthen customer engagement, and support the organization’s long-term commercial objectives in Saudi Arabia.

Required Qualifications and Experience

• Extensive experience in brand management, specifically 5-10 years.
• Proven experience within the medical aesthetics, healthcare, or pharmaceutical industry.
• Strong understanding of the KSA market dynamics, customer engagement, and product marketing.

Work Type

This is a full-time position.

Application Process

Further details regarding the application process will be provided upon inquiry. Salary for this position is not disclosed.