Business Development Director📣 Job Ad

About Extend and the Role

Extend is a Saudi cultural intelligence and advertising company, operating since 2012. We serve leading brands and institutions across the Kingdom in experiences, media, and publishing. We are currently building Extend CIP, our Cultural Intelligence Platform, designed as a unified solution to plan, manage, and measure all media activity, encompassing earned and paid media, influencer buying, and brand monitoring, with cultural intelligence and AI at its core.

This full-time position, based in Riyadh, Saudi Arabia, is the founding sales role for Extend CIP. The Business Development Director will be responsible for acquiring net-new clients for the platform, owning the entire sales cycle from initial outreach to securing funded deposits and launching the first live campaigns. Success in this role is directly measured by platform ad spend, including deposits secured, accounts activated, and spend flowing through the platform. The Director will also be instrumental in developing the sales playbook for future team members.

Key Responsibilities

• Drive net-new platform adoption by identifying, engaging, and closing Saudi brands and agencies not currently utilizing CIP.
• Manage the full sales cycle, including prospecting, discovery, pitching, commercial negotiation, agreement signing, and securing the first funded deposit.
• Build and maintain a robust pipeline through targeted outreach, industry presence, and strategic account planning, ensuring disciplined pipeline management and accurate forecasting.
• Lead value-driven discovery sessions with senior decision-makers, including C-level stakeholders at both brands and agencies.
• Present and demonstrate the platform live, articulating its differentiated value against point solutions, managed services, and international alternatives.
• Develop winning strategies for competitive opportunities, including responses to RFPs and new business pitches.
• Ensure a clean handover to Account Management upon client activation, remaining engaged through initial campaigns to safeguard early spend.
• Relay market and competitive intelligence to product teams to refine positioning and inform the product roadmap.
• Evangelize self-serve, data-driven media planning, buying, and measurement within the Saudi market.

Required Qualifications and Experience

• A minimum of 6 years of experience in digital media or ad tech sales within Saudi Arabia or the GCC, with a strong focus on net-new business development.
• Demonstrated success in a quota-carrying acquisition role, consistently exceeding new business targets.
• Experience selling advertising or media intelligence platforms (*, DSPs, social ad platforms, influencer platforms, social listening and monitoring tools); platform sales experience is strongly preferred over pure services sales.
• An established network among Saudi brands, agencies, and marketing and communications leadership.
• Fluent in both Arabic and English.

Desired Skills and Attributes

• Possesses executive presence, capable of influencing C-level decision-makers and managing complex negotiation and contracting cycles.
• Highly strategic and analytical, with strong commercial judgment.
• Exhibits a hunter mentality and a bias toward action, energized by building initiatives from the ground up.

Preferred Qualifications

• Experience introducing a new platform category to a market.
• Previous experience working with government and semi-government clients.