Business Development Manager📣 Job Ad

About Makera and the Role

Makera is a gaming and digital entertainment company reaching over 1 million monthly active users, with a strong concentration of Gen Z and Gen Alpha audiences across MENA and international markets. The company has built a growing ecosystem of games, digital communities, and platforms. As a Business Development Manager, this role represents a founding commercial hire, responsible for expanding Makera’s commercial capabilities and building strategic partnerships with brands and organizations. This contract position is based in Riyadh, Saudi Arabia, and requires 5-10 years of relevant experience.

Core Responsibilities

The Business Development Manager will own Makera’s B2B pipeline end-to-end, working directly with leadership to establish partnerships. Key responsibilities include:

• Identifying potential partners, initiating contact, and negotiating commercial agreements.
• Building relationships with brands, advertising agencies, government entities, and consumer companies.
• Developing partnerships focused on connecting with Gen Z and Gen Alpha audiences through gaming and digital experiences.
• Representing Makera in client meetings, pitches, events, and partnership discussions.

Pipeline Management and Deal Execution

This role involves active management of the B2B sales pipeline and leading commercial discussions through to agreement closure. Specific duties include:

• Identifying and qualifying new commercial opportunities independently.
• Proactively reaching decision-makers through various channels (email, LinkedIn, phone, meetings, events).
• Developing advertising, sponsorship, branded content, and gaming integration opportunities.
• Preparing proposals, commercial packages, pricing, scopes of work, and presentations.
• Negotiating commercial terms and contracts.
• Coordinating with Makera’s leadership, creative, game, and technical teams to ensure campaign deliverability.

Commercial Strategy and Internal Coordination

The Business Development Manager will contribute to the foundational commercial strategy and ensure smooth internal processes. This includes:

• Helping to build Makera’s B2B commercial strategy and identifying industries with strong potential.
• Assisting in the development of advertising products, sponsorship packages, pricing models, and sales materials.
• Providing market feedback on advertiser and agency needs.
• Maintaining an accurate sales pipeline and coordinating internally to scope campaigns.
• Helping to establish commercial processes and systems for future hires.

Candidate Profile and Experience

Candidates should possess 5-10 years of experience in a relevant field. We are particularly interested in individuals with experience in:

• Advertising agencies, media companies, or digital advertising.
• Sponsorship sales, brand partnerships, or influencer/creator marketing.
• Entertainment, consumer technology, or youth-focused brands.
• Experience selling advertising or partnerships to major Saudi and GCC brands is valuable.
• Existing relationships with agencies, CMOs, marketing directors, or brand managers in Saudi Arabia are an advantage.
• Startup experience is highly valued, along with comfort in building processes from the ground up.

The Opportunity at Makera

This role offers the opportunity to help establish Makera’s commercial division and shape how the company collaborates with leading brands and organizations across Saudi Arabia and the wider region. As the division expands, there is potential for this role to evolve into broader commercial leadership responsibilities.