Commercial Development Manager

About NAS Electric

NAS Electric is a Saudi manufacturer and supplier of electrical wiring accessories and solutions, established in 2004 and based in Riyadh, Saudi Arabia. The company serves retail, distribution, project, commercial, and residential markets across the Kingdom. Current strategic focus areas include market expansion, increasing sales productivity, strengthening collections, developing new customer channels, and building a performance-driven commercial organization.

Role Overview

NAS Electric is seeking a Commercial Development Manager to lead the commercial growth of the company. This is a full-time, field-oriented role based in Riyadh, Saudi Arabia, requiring 5-10 years of experience. The successful candidate will be responsible for leading the sales team, increasing collected sales, improving customer coverage, developing new accounts, strengthening collections, and identifying new commercial opportunities. This position involves direct engagement with sales representatives, customers, distributors, contractors, and internal departments.

Key Responsibilities

• Lead, manage, and develop the sales team, setting monthly sales and collection targets.
• Monitor individual and team performance using KPIs and conduct regular field visits with sales representatives.
• Develop and execute plans to increase monthly collected sales across retail, distribution, contractor, and project channels.
• Identify and acquire new retailers, distributors, contractors, project customers, and strategic accounts.
• Work with sales representatives and finance to improve collections, follow up on overdue balances, and reduce overdue receivables.
• Strengthen relationships with key accounts, monitor customer activity, and resolve commercial issues affecting retention.
• Monitor competitor activity, conduct market visits, and report on emerging opportunities and threats.
• Ensure sales comply with approved pricing and discount policies, reviewing major quotations and commercial opportunities.
• Collaborate with management and operations to develop commercial plans for slow-moving inventory.
• Support marketing activities by recommending promotions, supporting product launches, and evaluating commercial effectiveness.
• Prepare weekly and monthly reports on sales performance, collections, new customers, market activity, and other key metrics.
• Coordinate with Finance, Production, Warehouse, Purchasing, and Marketing to ensure operational alignment with commercial commitments.

Qualifications and Experience

• 5–8 years of experience in B2B sales, commercial development, or business development.
• Proven experience in managing, supervising, or leading sales teams is strongly preferred.
• Demonstrated experience in field sales, not solely office-based or digital sales.
• Strong experience in customer acquisition and account development.
• Experience working with credit customers and collections is highly preferred.
• Ability to manage sales teams using KPIs, CRM systems, and performance reports.
• Strong negotiation skills and commercial judgment.
• Proficiency in Excel or spreadsheets and CRM systems.
• Ability to prepare clear commercial reports and action plans.
• Strong communication, follow-up, and leadership skills.
• Comfortable working under performance targets.

Preferred Industry Background

Candidates with experience in the following sectors are strongly preferred:

• Electrical products or wiring accessories.
• Lighting, building materials, sanitary products, or HVAC.
• Construction supplies or industrial products.
• Distribution-based B2B businesses.

Candidate Profile and Career Growth

The ideal candidate is comfortable spending significant time in the market, can lead a sales team while remaining personally involved with key customers, and is highly disciplined in follow-up. This individual understands both sales and collections, uses numbers and KPIs to manage performance, and can identify weak performance for corrective action. The role offers the opportunity to grow into a broader commercial leadership position based on demonstrated performance and business results.