COMMERCIAL DIRECTOR📣 Job Ad

About the Role

Brand Aid Marketing Solutions is seeking a Commercial Director to lead and scale its commercial functions within the Kingdom of Saudi Arabia. This full-time position, based in Riyadh, requires a proactive individual responsible for driving revenue growth, building client relationships, and developing a high-performance sales team. The role reports directly to the Group CCO and involves full commercial strategy ownership for KSA, including pipeline management, business development, and P&L accountability.

Key Responsibilities

The Commercial Director will be instrumental in expanding Brand Aid's market presence through a combination of proactive lead generation, strategic business development, and robust client relationship management. This includes:

• Proactively identifying and pursuing new business opportunities and clients across KSA.
• Building and maintaining a structured pipeline of new and existing clients.
• Owning and deepening relationships with key enterprise accounts.
• Developing and executing the comprehensive commercial strategy for KSA.
• Leading, mentoring, and training the sales team on best practices.
• Managing revenue targets, forecasting, upselling, and budget accountability.

Detailed Responsibilities

Specific duties include:

• Identifying and pursuing new business opportunities, researching market trends, and attending industry events to generate leads.
• Serving as the primary point of contact for enterprise clients, leading strategy meetings, and ensuring high client retention and satisfaction.
• Developing quarterly and annual KSA sales plans, maintaining the sales pipeline, and monitoring market trends and competitor activity.
• Recruiting, onboarding, and developing the KSA sales team, setting KPIs, conducting performance reviews, and fostering a high-performance sales culture.
• Maximizing upselling and cross-selling opportunities across existing accounts.

Qualifications and Experience

Candidates should possess:

• A Bachelor's degree in Business, Marketing, or a related field.
• 5-10 years of experience in sales, with a minimum of 4 years in leadership roles.
• A proven track record within the KSA/GCC market.
• A background in marketing, media, or an advertising agency.
• Demonstrated success in proactive lead generation and business development.
• Strong Arabic and English communication skills.

Skills and Competencies

Essential skills for this role include:

• A proactive hunter mentality, beyond account management.
• Exceptional communication and negotiation abilities.
• Client-facing professionalism and executive presence.
• Proficiency in pipeline management and CRM systems.
• Strong team leadership, coaching, and talent development skills.
• Financial acumen, including budget and P&L management.

Preferred Experience

Additional experience that would be advantageous includes:

• Experience in brand activations or marketing campaigns.
• An existing network with KSA government and corporate entities.
• A background in vendor and production coordination.
• Understanding of marketing KPIs and reporting.
• Prior experience within a multi-country group structure.