Commercial Strategy Manager📣 Job Ad

About the Role

Fluke is seeking a Commercial Strategy Manager to join its team in Riyadh, Saudi Arabia. This full-time position is central to driving the growth of Fluke’s field sales portfolio across the Middle East, Africa, and Turkey (MEAT) region. The role involves defining, aligning, and executing commercial strategies to achieve revenue growth, expand market penetration, and strengthen customer relationships.

The Commercial Strategy Manager will lead the strategic direction for a diverse product and solution portfolio, translating plans into effective execution and measurable business results. This involves close collaboration with regional field sales leadership, product management, marketing, and other key stakeholders to drive growth through the commercial organization, channel partners, and direct customer engagement, targeting both new and existing customers.

Key Responsibilities

• Develop and implement long-term commercial strategies that drive growth with priority customers, ensuring alignment and strong execution.
• Leverage market intelligence, customer insights, and internal data to identify growth opportunities, manage risk, and ensure strategies are data-driven and market-relevant.
• Define, track, and analyze key performance indicators (KPIs) to assess sales effectiveness and identify opportunities for improvement.
• Partner closely with field sales teams to define deal strategies, optimize deal structures, and support negotiations.
• Develop and execute growth strategies to meet or exceed sales and order targets for the field sales portfolio in the MEAT region.
• Build strong, collaborative relationships across the organization and with external partners to ensure alignment, speed of execution, and effective problem-solving.
• Lead new product introduction strategy, planning, and execution within assigned product families.
• Accelerate growth of existing product lines through innovative initiatives and targeted sales programs.
• Drive vertical and account penetration strategies to achieve annual revenue and margin objectives.
• Track and report performance against forecasts, budgets, and sales targets using CRM tools.
• Align account strategies with customers’ strategic business objectives, ensuring clear and effective internal communication across Fluke.
• Conduct frequent and purposeful customer engagements with key partners and end customers to manage and grow business relationships.
• Identify and qualify new opportunities that align with Fluke’s technology and product capabilities by collaborating with Engineering and Product Management.
• Collaborate with commercial leadership to drive revenue growth, implement action plans, and track progress.
• Effectively manage cross-selling opportunities using funnel management processes, maintaining an up-to-date sales funnel.
• Actively manage customer feedback and resolve issues to sustain high customer satisfaction.
• Contribute to the development of strategic and annual business plans.

Critical Success Factors

• Strategic Sales Leadership: Demonstrated ability to build and execute growth plans across key verticals and partners, influencing volume and value-based agreements.
• Commercial Mindset: Proactive, creative, and continuously focused on improving commercial impact and outcomes.
• Innovation & Problem Solving: Ability to challenge the status quo, introduce new ideas, and solve complex commercial challenges.
• Ownership & Accountability: Treat your area of responsibility as a business, identifying opportunities, removing obstacles, and delivering results.
• Distribution Knowledge: Deep understanding of retail and industrial distribution.
• Communication Excellence: Ability to clearly articulate Fluke’s value proposition to both technical and executive audiences.
• Results Orientation: Proven track record of achieving growth targets through data-driven sales methodologies, CRM utilization, and value-based selling.

Qualifications and Experience

• Bachelor’s degree in Business Management, Engineering, or Sciences.
• 5 to 10 years of technical B2B sales or commercial experience.
• Experience selling technical and industrial products.
• Proven ability to grow key account business and develop long-term customer relationships.
• Experience with value-based selling, cross-selling, and prospecting for new business opportunities.
• Demonstrated ability to draw insights from data and clearly communicate them to both business and technical teams.
• Advanced skills in Excel and data visualization tools such as Tableau or similar BI tools (familiarity with PowerBI preferred). Ability to develop and present recommendations for new metrics to improve business performance understanding.

Work Environment and Compensation

This is a full-time role based in Riyadh, Saudi Arabia. The position requires willingness to travel across the MEAT region up to 25% as needed to engage with customers and drive sales. The role is eligible for bonus compensation.

Application Information

Candidates who meet the above qualifications and are interested in contributing to Fluke’s growth in a strategically important region are encouraged to apply.