Content & Social Media Strategist

Atheal (أثيل) is a Saudi health & wellness brand. We bring lab-grade insight home through at-home biomarker testing. We're early and building our content engine from scratch.

The role

You own Atheal's content and social: the ideas, the angle, the scripts, the creators who bring them to life, and the calendar. Not a performance, ads, or email/CRM role — we have those covered. Your job is ideas, voice, creators, and a feed that never goes quiet.

What you'll do

• Come up with the content ideas and the angle behind them (TikTok & Instagram).
• Write the video scripts and copy. For image ideas, create the concept and brief our agency.
• Find and direct UGC creators when an idea needs one — and build a roster you can call on.
• Handle posting, captions (Najdi), and community management.
• Own the content calendar (we run on Notion).
• Keep everything on brand: Najdi, warm, clear, no medical claims.

Must-haves

• Native-level Najdi (or strong Gulf) Arabic writing — ships without edits. Plus solid English.
• Proven content that performed — videos/posts you conceived, with traction to show.
• Strong instinct for TikTok & Instagram formats, hooks, and trends.
• Experience sourcing and directing UGC creators.
• Hands-on social account management.
• Self-directed and organized.

Nice-to-have

• Health/wellness or DTC background · existing creator network in KSA · creative-direction eye · Notion power-user.