CRM Specialist📣 Job Ad
in Reef Group
about 1 hour ago
| Contract Type | Full-time | |
| Workplace type | On-site | |
| Location | Riyadh |
About the Role
REEF GROUP is seeking a CRM Specialist to manage and optimize marketing campaigns across CRM platforms. This role is crucial for enhancing customer experience, fostering loyalty, and supporting revenue growth through personalized multi-channel campaigns. The CRM Specialist will develop and execute strategies to drive customer engagement and maximize commercial value within the retail and fragrance sectors.
Key Responsibilities
- Execute personalized marketing campaigns using the CRM system.
- Prepare and implement automated messages based on user behavior.
- Manage and send app notifications aligned with campaign objectives.
- Design and schedule marketing WhatsApp messages.
- Prepare email campaigns for targeted segments.
- Coordinate SMS campaigns and analyze their performance.
- Execute targeted campaigns to encourage repeat purchases and special offers.
- Utilize purchase data to personalize offers and increase Average Order Value (AOV).
- Analyze customer data and behavior to identify cross-selling and upselling opportunities.
- Conduct A/B testing to improve engagement, open, click, and purchase rates.
- Prepare comprehensive performance reports for CRM campaigns and sales results for management.
- Collaborate with content, sales, and technical teams to ensure message consistency and achieve revenue goals.
- Propose strategies to enhance customer experience and maximize commercial value per interaction.
Qualifications and Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Training in computer skills, administrative skills, and effective communication.
- Strong data analysis skills.
- High ability in planning, execution, and performance follow-up.
- Excellent communication skills.
- Solid understanding of cross-selling and upselling strategies.
- Fluency in Arabic (excellent) and English (good).
Required Skills
- CRM
- Marketing Campaigns
- Customer Experience
- Customer Loyalty
- Revenue Growth
- Automated Messages
- App Notifications
- WhatsApp Marketing
- Email Marketing
- SMS Campaigns
- Repeat Purchases
- Average Order Value (AOV)
- Cross-selling
- Upselling
- A/B Testing
- Performance Reporting
- Data Analysis
- Planning
- Execution
- Performance Follow-up
- Communication
- Proficiency in email, SMS, and social media marketing tools
- Cross-selling Strategies
- Upselling Strategies
- Good knowledge of CRM systems and analytics tools
Work Environment
This is a full-time position based in Riyadh, Saudi Arabia.
Requirements
- No experience required
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