CRM Specialist📣 Job Ad

About the Role

REEF GROUP is seeking a CRM Specialist to manage and optimize marketing campaigns across CRM platforms. This role is crucial for enhancing customer experience, fostering loyalty, and supporting revenue growth through personalized multi-channel campaigns. The CRM Specialist will develop and execute strategies to drive customer engagement and maximize commercial value within the retail and fragrance sectors.

Key Responsibilities

• Execute personalized marketing campaigns using the CRM system.
• Prepare and implement automated messages based on user behavior.
• Manage and send app notifications aligned with campaign objectives.
• Design and schedule marketing WhatsApp messages.
• Prepare email campaigns for targeted segments.
• Coordinate SMS campaigns and analyze their performance.
• Execute targeted campaigns to encourage repeat purchases and special offers.
• Utilize purchase data to personalize offers and increase Average Order Value (AOV).
• Analyze customer data and behavior to identify cross-selling and upselling opportunities.
• Conduct A/B testing to improve engagement, open, click, and purchase rates.
• Prepare comprehensive performance reports for CRM campaigns and sales results for management.
• Collaborate with content, sales, and technical teams to ensure message consistency and achieve revenue goals.
• Propose strategies to enhance customer experience and maximize commercial value per interaction.

Qualifications and Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Training in computer skills, administrative skills, and effective communication.
• Strong data analysis skills.
• High ability in planning, execution, and performance follow-up.
• Excellent communication skills.
• Solid understanding of cross-selling and upselling strategies.
• Fluency in Arabic (excellent) and English (good).

Required Skills

• CRM
• Marketing Campaigns
• Customer Experience
• Customer Loyalty
• Revenue Growth
• Automated Messages
• App Notifications
• WhatsApp Marketing
• Email Marketing
• SMS Campaigns
• Repeat Purchases
• Average Order Value (AOV)
• Cross-selling
• Upselling
• A/B Testing
• Performance Reporting
• Data Analysis
• Planning
• Execution
• Performance Follow-up
• Communication
• Proficiency in email, SMS, and social media marketing tools
• Cross-selling Strategies
• Upselling Strategies
• Good knowledge of CRM systems and analytics tools

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia.