Digital Content Specialist📣 Job Ad

About the Role

MediServ is seeking a Digital Content Specialist to join their team in Riyadh, Saudi Arabia. This role aims to plan, create, and manage impactful content across all digital platforms to achieve the organization's marketing and communication objectives. The Digital Content Specialist will ensure a consistent brand message, keep the digital website and digital channels updated, apply best practices for Search Engine Optimization (SEO), and monitor content performance to enhance audience engagement and online visibility.

Key Tasks and Responsibilities

• Develop and implement comprehensive content plans aligned with marketing strategies and brand objectives.
• Create, edit, and publish engaging, high-quality content across various digital platforms.
• Ensure all content aligns with the defined brand voice, messaging, and communication standards.
• Manage and regularly update all digital channels, ensuring consistency and accuracy of information.
• Schedule and publish content across different platforms in a timely manner.
• Monitor platform activity and ensure all content is updated as needed.
• Write, edit, and upload content for the company website, ensuring its accuracy and relevance.
• Apply fundamental SEO principles, including keyword integration, meta descriptions, and content structuring, to improve website visibility and search engine performance.
• Coordinate with relevant internal teams to reflect new updates, services, and announcements on the website.
• Monitor industry trends and digital best practices to inform content strategy.
• Track basic SEO performance and identify opportunities for content optimization and increased visibility.
• Identify opportunities to improve content performance and increase audience engagement.
• Track content performance across all digital platforms using available analytics tools.
• Prepare performance reports and provide actionable recommendations to improve content strategy.
• Support data-driven decision-making for future content strategies.

Qualifications and Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2-4 years of experience in digital content creation, social media management, or similar roles.
• Proven experience in managing digital platforms and website content.
• Familiarity with Content Management Systems (CMS) and digital analytics tools.
• Experience in corporate or healthcare environments is a plus.
• Certifications in Digital Marketing or Content Creation are preferred.

Required Skills

• Exceptional English and Arabic content writing and editing skills.
• Strong understanding of various digital platforms and current content trends.
• Basic knowledge of SEO principles and content optimization techniques.
• Proficiency in organizational and time management skills.
• Ability to coordinate effectively with designers and internal teams.
• Familiarity with design tools is a plus.

Job Details

This is a full-time position requiring 2-5 years of experience. The work location is Riyadh, Saudi Arabia.