Digital Marketing Manager📣 Job Ad

About the Role

Forus is seeking a Digital Marketing Manager to join its team in Riyadh. This full-time position is designed for a professional with 5 to 10 years of experience in digital marketing who is prepared to lead and execute comprehensive marketing strategies. The role focuses on expanding brand presence and acquiring new customers through effective online and offline initiatives.

Role Purpose

The Digital Marketing Manager will be responsible for expanding the company’s brand presence by identifying target audiences and strategically distributing marketing content. This involves creating and implementing marketing strategies using both digital and traditional methods to gain new customers. The ideal candidate is a self-motivated individual who also functions as a positive team player.

Key Responsibilities

• Plan and execute digital marketing campaigns, including SEO/SEM, marketing database management, email marketing, social media, and advertising.
• Monitor and analyze the effectiveness of marketing content across various platforms.
• Develop and manage website content to ensure relevance and engagement.
• Identify and target appropriate audiences for marketing initiatives.
• Design, build, and maintain the company's social media presence.
• Measure and report the performance of all digital marketing campaigns, assessing against established goals (ROI and KPIs).
• Brainstorm and propose new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical abilities to evaluate end-to-end customer experience across multiple channels and touch points.
• Instrument conversion points and optimize user funnels for improved performance.
• Collaborate effectively with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership and perspective for their potential adoption.

Qualifications and Experience

• Bachelor's or Master's degree in Marketing or a related field.
• Minimum of 5 years of proven marketing experience, with a focus on digital marketing.

Required Skills and Attributes

• Demonstrated experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Solid content creation skills, with particular proficiency in Saudi slang.
• Excellent communication and organizational skills.
• Strong analytical skills and a data-driven approach to decision-making.
• Proficiency with website analytics tools (*, Google Analytics).
• Experience in setting up and optimizing Google Ads campaigns.
• Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.

Application Process

Candidates who meet the above qualifications are encouraged to apply.