Digital Marketing Manager📣 Job Ad

About The Red Palace and the Role

The Red Palace, a historic landmark in Riyadh, is being reimagined as an ultra-luxury boutique hotel, set for unveiling in 2026. This project blends timeless elegance with contemporary sophistication, offering an exclusive glimpse into Saudi Arabia’s heritage. Boutique Group is seeking a Digital Marketing Manager to join the team in Riyadh, working full-time to shape and manage the brand’s digital presence.

Role Summary

As the Digital Marketing Manager, this role serves as the primary digital voice of The Red Palace. The manager will be responsible for translating the hotel's story, heritage, and modern Saudi luxury into compelling, culturally authentic content across social platforms. The position requires a balance of strategic thinking, creative leadership, and cultural awareness to build a distinctive and globally resonant digital and social media presence aligned with the brand’s values and positioning.

Key Responsibilities

• Develop and execute a comprehensive Digital Marketing strategy aligned with The Red Palace’s brand narrative, positioning, and commercial objectives.
• Define and maintain clear content pillars, visual identity, and tone of voice reflecting Saudi heritage, craftsmanship, and modern luxury.
• Plan, manage, and execute content calendars across key platforms including Instagram, LinkedIn, YouTube, and X, ensuring consistency with brand values.
• Lead the development of high-quality, story-driven content, including photography, video, reels, captions, and editorial narratives, collaborating with internal teams and creative partners.
• Oversee influencer visits, content shoots, and digital collaborations, ensuring alignment with brand guidelines and cultural sensitivity.
• Build, grow, and nurture a global community of followers, managing daily engagement across platforms with thoughtful and professional responses.
• Identify, evaluate, and collaborate with high-value influencers, cultural figures, and digital creators relevant to the luxury and hospitality space.
• Monitor and analyze social media performance using platform insights and analytics tools, tracking key metrics and preparing monthly performance reports with actionable recommendations.
• Work closely with Commercial, Marketing, and Guest Experience teams to amplify key moments, campaigns, and experiences, supporting pre-opening initiatives.
• Act as a cultural storyteller and brand ambassador, staying informed on emerging digital trends and recommending innovations to enhance digital storytelling and brand reach.

Candidate Profile

• Ability to translate brand positioning, heritage, and commercial objectives into a coherent Digital Marketing strategy, with a strong understanding of luxury brand dynamics.
• Demonstrated capability to craft compelling narratives through visual and written content, with strong editorial judgment.
• Deep appreciation of Saudi culture, heritage, and values, with the ability to represent them authentically in a global context.
• Strong working knowledge of major social media platforms (Instagram, LinkedIn, YouTube, X) and their content mechanics.
• Proven ability to work cross-functionally with Marketing, Commercial, Guest Experience, and external partners.
• Ability to build and sustain meaningful engagement with digital audiences and brand advocates, with a professional approach to community interaction.
• An analytical and insight-driven mindset, capable of interpreting digital marketing data to inform decisions and optimize content performance.
• A strong sense of responsibility for the brand’s digital voice and public perception, with the ability to operate independently in a pre-opening environment.

Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• Minimum 5–7 years of experience in Digital Marketing management, preferably within luxury, hospitality, lifestyle, or cultural brands.
• Proven experience in content strategy, storytelling, and influencer management.
• Strong cultural awareness and sensitivity, with the ability to represent Saudi heritage in a modern, global context.
• Excellent written and visual communication skills in English (Arabic is a strong advantage).
• Strong analytical mindset with experience using Digital Marketing analytics tools.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, within a pre-opening environment for a significant luxury hospitality project. The role involves working collaboratively across various internal teams and external partners.