Digital Marketing Manager

About Hala

Hala is a fintech company operating in the MENAP region, focused on redefining financial services for Small and Medium-sized Enterprises (SMEs). The company aims to empower SMEs by providing financial and technological tools to support their business operations and growth. Established in 2017, Hala holds licenses in UAE, Saudi Arabia, and Egypt, including Hala Payments and Hala Logistics, offering solutions for digital payments, sales, and operations management. Hala is currently licensed by the Saudi Arabian Central Bank.

The Role of Digital Marketing Manager

The Digital Marketing Manager at Hala is responsible for leading the company's digital marketing and performance acquisition activities. This role focuses on driving customer and merchant growth across various payment products and services. The manager will own the digital channel strategy, campaign performance, acquisition funnels, and budget optimization to maximize conversion, ROI, and sustainable growth for the company in Riyadh.

Key Responsibilities

• Develop and lead the digital marketing and paid acquisition strategy across SEM, paid social, display, and other relevant channels.
• Manage digital acquisition performance across the funnel, from awareness and lead generation through conversion and activation.
• Oversee digital marketing budgets and optimize channel allocation based on Customer Acquisition Cost (CAC), conversion, Return on Investment (ROI), and business performance.
• Lead campaign planning, audience targeting, retargeting, and A/B testing to continuously improve performance.
• Supervise landing-page and conversion-funnel optimization in collaboration with Product, Creative, and Technology teams.
• Establish and monitor digital marketing Key Performance Indicators (KPIs), attribution, dashboards, and performance reporting.
• Partner with Product, Sales, Data, Creative, Marketing Operations, and Compliance to support product launches and growth initiatives.
• Identify new digital channels, technologies, and growth opportunities relevant to Hala’s customer and merchant segments.
• Ensure digital campaigns comply with Hala’s brand standards, internal policies, and applicable KSA regulatory requirements.
• Manage and develop the Digital Marketing team and external agencies, ensuring effective execution and continuous capability development.

Required Qualifications and Experience

• A minimum of 5 to 10 years of experience in digital marketing and performance acquisition.
• Demonstrated ability to develop and execute comprehensive digital marketing strategies.
• Experience in managing digital marketing budgets and optimizing channel performance.
• Proficiency in establishing and monitoring digital marketing KPIs and reporting.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia. The Digital Marketing Manager will work within a dynamic fintech environment, collaborating with various internal teams and external agencies to achieve growth objectives.