Director Customer AI & Analytics📣 Job Ad

About the Role

Qiddiya is seeking a Director - Customer AI & Analytics to lead the strategy, governance, architecture, and delivery of customer data products, customer intelligence platforms, and AI-driven engagement capabilities. This full-time position is based in Riyadh, Riyadh Province.

Role Overview and Objectives

This role is responsible for establishing Qiddiya’s customer data foundation and enabling advanced personalization, audience intelligence, loyalty analytics, revenue optimization, and AI-powered customer engagement across various business functions including parks, entertainment venues, digital channels, hospitality, retail, ticketing, and mobility. The successful candidate will collaborate closely with Digital, Marketing, Commercial, Customer Experience, IT, Operations, Strategy, and Executive Leadership teams to position customer data as a strategic enterprise asset.

Key Responsibilities

• Define and lead the enterprise Customer Data & AI strategy, aligned with business growth, visitor experience, and digital transformation objectives.
• Establish the long-term roadmap for customer data products, customer intelligence, AI enablement, and monetization opportunities.
• Build a unified customer data vision across all operational and customer-facing ecosystems.
• Drive enterprise adoption of customer-centric decision-making and data-driven engagement models.
• Lead the development and evolution of enterprise Customer 360 capabilities and customer master data architecture.
• Define and oversee customer data products enabling visitor insights, personalization, customer lifetime value analysis, revenue analytics, loyalty intelligence, cross-channel journey analytics, real-time audience intelligence, and predictive behavior modeling.
• Partner with Data Engineering and Platform teams to ensure scalable and secure customer data pipelines and architectures.
• Enable self-service analytics and business consumption of customer intelligence products.
• Lead AI initiatives focused on customer engagement, personalization, operational intelligence, and business optimization.
• Identify and drive high-value AI use cases, including AI-powered personalization, recommendation engines, conversational AI, customer sentiment analysis, dynamic audience targeting, predictive analytics, AI-driven campaign optimization, and generative AI for customer engagement.
• Collaborate with BI, Data Science, MLOps, and Emerging Technology teams to operationalize AI solutions.
• Establish AI governance principles aligned with enterprise standards and responsible AI practices.
• Build and lead a high-performing Customer Data & AI function within the Data Office.
• Mentor multidisciplinary teams across analytics, AI, customer intelligence, and data product domains.
• Foster a culture of innovation, experimentation, agility, and business value realization.
• Support enterprise data literacy and AI adoption initiatives.

Required Experience and Qualifications

• Over 10 years of experience in Data, Analytics, AI, Customer Intelligence, or Digital Transformation domains.
• Proven leadership experience in enterprise-scale customer data and AI initiatives.
• Strong experience in Customer 360, CDP, CRM analytics, personalization, and customer intelligence ecosystems.
• Experience leading large cross-functional programs involving business, technology, and data stakeholders.
• Strong understanding of modern cloud data platforms and AI/ML ecosystems.
• Experience in key consumer-oriented industries including Entertainment, Hospitality, Theme Parks, and Retail.
• Experience managing strategic vendors, implementation partners, and enterprise programs.

Work Location and Type

This is a full-time position located in Riyadh, Riyadh Province.