Director Tourism & Culture Communications📣 Job Ad

Director – Tourism & Culture Communications

Edelman KSA is seeking a Director – Tourism & Culture Communications to join its team in Riyadh. This full-time role requires a senior communications leader with over 10 years of experience to support one of Saudi Arabia’s significant destination and cultural projects.

Role Purpose and Scope

The Director will lead strategic public relations, communications, stakeholder engagement, and media relations initiatives. The position also involves integrated campaign planning across key sectors including tourism, culture, lifestyle, entertainment, and destination development, focusing on positioning the project as a landmark cultural and urban destination in Riyadh.

Key Responsibilities

• Lead day-to-day strategic communications and related tourism, culture, and destination-focused mandates.
• Develop and execute PR strategies to position the project as a landmark cultural, lifestyle, tourism, and urban destination in Riyadh.
• Manage senior client relationships and provide strategic counsel on media, reputation, stakeholder communications, and campaign planning.
• Build compelling narratives around culture, arts, sustainability, community engagement, entertainment, and destination appeal.
• Oversee media relations across Saudi, GCC, regional, and international outlets to ensure strong visibility and positive coverage.
• Lead announcement strategies, press materials, executive messaging, speeches, briefing documents, thought leadership, and content calendars.
• Collaborate closely with creative, digital, social, strategy, and planning teams to deliver integrated communications campaigns.
• Support major milestones, launches, cultural programming, events, partnerships, and destination activations.
• Manage issues and reputation-sensitive communications with a proactive and solutions-oriented approach.
• Guide and mentor junior team members, ensuring quality delivery, strong client servicing, and consistent performance.
• Monitor tourism, culture, entertainment, lifestyle, and Vision 2030-related trends to identify storytelling opportunities.

Candidate Profile and Requirements

The ideal candidate will possess over 10 years of experience in communications leadership and demonstrate the following:

• Strong understanding of Saudi Arabia’s tourism, culture, entertainment, and giga-project landscape.
• Proven ability to advise senior stakeholders and manage complex multi-stakeholder environments.
• Excellent media relations experience across Saudi and regional media.
• Ability to work effectively in a fast-paced agency environment.
• Capability to manage multiple workstreams concurrently.

Preferred Experience

• Prior experience working on Vision 2030 projects, giga-projects, destination development, cultural institutions, tourism authorities, or major public-facing national initiatives.
• Familiarity with Riyadh’s evolving tourism, lifestyle, culture, and urban development agenda.
• Agency experience, preferably within a leading PR, communications, or integrated marketing firm.

Application Information

This is a full-time position based in Riyadh. Qualified candidates are encouraged to apply.