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About the Dentsu Sports International Graduate Programme

Dentsu Sports International (DSI) offers a 12-month paid graduate programme based in its Riyadh office, Saudi Arabia. This programme, running from August 2026 to July 2027, is designed for recent graduates aiming to build a career in sports management. Participants will gain hands-on experience within a global agency network and contribute to Saudi Arabia’s rapidly growing sports industry.

Programme Structure

The graduate programme is structured into two six-month rotations, providing comprehensive exposure to different facets of sports marketing and management. This approach ensures a broad understanding of strategy development, creative execution, and data-driven decision-making within the industry.

First Rotation: Dentsu Sports International

During the initial six months, graduates will gain experience across Dentsu Sports International’s core services, including sponsorship and consultancy, content and creative, hospitality and events, and partnership activation and fan engagement. This rotation provides a broad understanding of how sports marketing strategies are developed and delivered. Responsibilities and areas of support include:

• Assisting the team with day-to-day duties and coordination of campaigns and initiatives.
• Supporting live client briefs, strategic projects, and new business opportunities.
• Contributing to market research and sponsorship strategy development.
• Assisting with client presentations and partnership planning and management.
• Involvement in campaign development and delivery, alongside content planning.
• Providing event support and contributing to wider agency projects.

Second Rotation: Dentsu Sports Analytics

The second six-month rotation focuses on practical experience in data and insight utilization. Participants will learn to leverage data to understand audiences, evaluate sponsorship performance, and help brands and rights holders make better-informed decisions. Key activities include:

• Conducting research and data analysis.
• Preparing reports and contributing to measurement initiatives.
• Developing insight-led recommendations based on analytical findings.

Candidate Profile

This programme is suitable for ambitious graduates with 0-1 years of experience who are seeking to establish a career in sports management. Candidates should demonstrate an interest in the strategic, creative, and analytical aspects of sports marketing.

Programme Outcomes

Upon completion of the 12-month programme, participants will have developed experience across the strategic, creative, and analytical dimensions of sports marketing. This paid position offers a foundational understanding and practical skills essential for a career in the global sports industry.