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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationRiyadh

About the Role

Noon Academy, a leading edtech platform in the Middle East, is seeking a dynamic and results-oriented Head of Marketing to join its team in Riyadh, Saudi Arabia. With over 14 million students and teachers using the platform, and following a recent $41 million Series B funding round, Noon Academy is focused on revolutionizing the educational landscape. The company is specifically working to reinvent schools in Saudi Arabia, aiming to transform the physical classroom experience through social learning, AI integration, and blended learning environments. This is a full-time, on-site role for a leader responsible for amplifying Noon's brand and building a growth engine with a Go-To-Market (GTM) strategy tailored for the Kingdom.

This role requires a proven leader with a track record in high-growth marketing campaigns. The ideal candidate will bring an innovative approach, combined with a deep understanding of Saudi culture and the Noon ethos. The Head of Marketing will be instrumental in building a marketing team and developing strategies to drive enrollment and influence the perception and delivery of education in Saudi Arabia.

Key Responsibilities

  • Build and lead a high-performing marketing team, emphasizing rapid execution and mentorship.
  • Develop and own the comprehensive Go-To-Market (GTM) strategy across all product lines, defining clear positioning and channel-market fit for the new school model.
  • Ensure marketing efforts are synchronized with admissions cycles, product launches, and key school milestones.
  • Drive aggressive growth in student enrollments, focusing on high Life Time Value (LTV) and maintaining brand reputation.
  • Lead top-of-funnel initiatives to build brand awareness, trust, and excitement within the Saudi market.
  • Collaborate with Product and School teams to identify and address growth bottlenecks and capitalize on market opportunities.
  • Craft a brand narrative that reflects Saudi aspirations and parental values, positioning Noon as a source of pride for students.
  • Oversee all creative work, ensuring messaging resonates with local culture while maintaining a forward-thinking appeal.
  • Transform everyday school experiences into shareable brand moments.
  • Manage external agencies, influencers, and event producers with a focus on effectiveness and quality.
  • Execute high-impact events, including school launches, expos, and parent open houses, designed for emotional engagement and measurable results.

Qualifications and Requirements

  • A demonstrable history of leading bold, high-growth marketing campaigns that have significantly impacted fast-paced brands.
  • Deep cultural understanding and a "Saudi-first" mindset, with an awareness of language and cultural resonance with local youth and families.
  • Strong strategic discipline, capable of aligning creative instincts with data and business objectives.
  • Resilience and grit, with the ability to thrive in a high-stakes startup environment where speed is a core competency.

Required Skills

  • Marketing Strategy
  • Go-To-Market (GTM) Strategy Development and Execution
  • Team Leadership and Development
  • Brand Awareness and Building
  • Creative Direction and Campaign Management
  • Cultural Understanding of the Saudi Arabian Market
  • Data Analysis and Performance Measurement
  • Adaptability in a Startup Environment

Work Environment and Opportunity

This is a full-time, on-site position based in Riyadh, Saudi Arabia. The role offers equity and ownership through Shares / ESOP, providing an opportunity to benefit from the value created. The position offers significant autonomy to build a team and execute innovative strategies from the ground up. The office is located near the Boulevard in Riyadh, contributing to a dynamic work environment.

Experience required for this role is between 5-10 years.


Requirements

  • Requires 5-10 Years experience

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