Marketing Manager LEAP East Position

About the Role

Informa PLC is seeking a Marketing Manager - LEAP East for a freelance position based in Riyadh. This role is responsible for designing and delivering critical aspects of the marketing strategy for LEAP East, with the objective of achieving commercial goals and revenue targets. The position requires 5-10 years of experience.

Company Overview

Tahaluf, a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF), is a leading B2B live and on-demand events organizer in Saudi Arabia. Tahaluf organizes large-scale events such as LEAP, Cityscape, Black Hat MEA, and CPHI Middle East. The company fosters a culture of collaboration and creativity, working with various government and non-government organizations.

Key Responsibilities

• Own and manage the marketing strategy, including planning, implementation, and optimization for both inbound and outbound marketing campaigns.
• Drive online traffic, leads, and conversions to meet strategic KPIs, providing regular updates on results.
• Analyze visitor and exhibitor digital behavior through continuous testing and reporting on channel and campaign performance, utilizing platforms such as Adobe Analytics and Google Analytics.
• Benchmark and establish new KPI targets to enhance the performance of digital marketing campaigns.
• Collaborate with supporting agencies to develop and set up paid campaigns.
• Measure and optimize paid marketing efforts using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Identify evolving SEO practices and work with internal stakeholders and external agencies to develop new digital campaigns.
• Develop new organic search growth strategies for each stage of the customer lifecycle, considering unique digital trends and international market platforms.
• Collaborate with content marketing and blog contributors to create relevant, high-quality content.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
• Design and implement testing and optimization strategies, including A/B testing, landing pages, and CTAs.

Management and Leadership

• Work with line reports and the marketing team to ensure successful delivery of marketing campaigns in line with agreed KPIs, event, and divisional strategy.
• Line manage digital marketer(s) to successfully implement campaign strategies.
• Provide guidance, feedback, and inspiration to line reports.

Qualifications and Experience

• 5-10 years of experience in marketing management.
• Demonstrated ability to design and implement comprehensive marketing strategies.
• Proficiency in using analytics tools such as Adobe Analytics and Google Analytics.
• Experience with both inbound and outbound marketing campaigns.
• Strong understanding of SEO practices and digital marketing trends.

Additional Information

This is a temporary freelance contract position that can be performed remotely. Relocation or sponsorship support is not available for this role. Informa PLC is committed to diversity and inclusion, welcoming applicants from all backgrounds and circumstances. Hiring decisions are based on relevant qualifications and merit. Support or adjustments for participation in the interview or selection processes can be provided upon request.