Marketing Manager LIONS

About Informa PLC and Tahaluf

Informa PLC is a global events organiser. Tahaluf, a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF), operates as the largest B2B live and on-demand events organiser in Saudi Arabia. Tahaluf is known for organising large-scale events such as LEAP, Cityscape, Black Hat MEA, and CPHI Middle East, contributing to the global events sector.

About LIONS Riyadh

LIONS Riyadh is a new Festival launched by Tahaluf in partnership with LIONS and Saudi Arabia’s Ministry of Media. It is part of the global LIONS community, which includes the Cannes Lions International Festival of Creativity. LIONS Riyadh aims to highlight Middle Eastern creativity on a global scale, connecting regional creative industries with international networks, brands, and decision-makers. The inaugural three-day Festival is scheduled to take place in KAFD, Riyadh, from December 6–8, 2027, bringing together CMOs, creative leaders, agencies, brands, and emerging talent.

The Role: Marketing Manager - LIONS Riyadh

The Marketing Manager for LIONS Riyadh is responsible for designing and executing key aspects of the marketing strategy to achieve commercial objectives and revenue targets. This full-time role, based in Riyadh, involves brand delivery, customer segmentation, data analytics, campaign planning, and multi-channel optimisation. The Marketing Manager will develop high-impact campaigns to drive awareness, engagement, registrations, and ticket sales across priority audience segments, combining digital and performance marketing capabilities with creative thinking and audience insight.

Key Responsibilities

• Manage and optimise marketing campaigns across inbound and outbound channels to achieve agreed KPIs for traffic, engagement, leads, registrations, and conversions.
• Develop and execute integrated campaigns for priority LIONS Riyadh audience segments, including CMOs, creative leaders, agencies, brands, media professionals, creators, and emerging talent.
• Analyse audience digital behaviour through continuous testing, reporting, and campaign analysis to benchmark and improve performance.
• Collaborate with supporting agencies for paid campaign activity, measuring and optimising performance using analytics and reporting tools.
• Develop organic growth strategies, working with Content and Creative teams to produce engaging marketing assets.
• Manage and improve search performance, traffic, click-through rates, and conversions, implementing A/B testing and optimisation strategies.
• Translate Festival announcements and content into compelling audience campaigns, supporting localisation across Saudi Arabia, the GCC, and international markets.
• Ensure creative output aligns with LIONS Riyadh positioning and quality standards, providing guidance and feedback to line reports.
• Monitor campaign performance through timely reports, recommending changes based on data insights, and sharing insights with the wider marketing team and senior management.
• Develop an understanding of audience motivations and conversion barriers to improve campaign messaging, creative, targeting, and channel selection.
• Plan campaigns with the Marketing team to meet strategic objectives, monitor implementation plans, and manage marketing budgets and campaign calendars.
• Coordinate integrated activity across paid, owned, earned, social, CRM, and partner channels, ensuring campaigns are delivered on time and on brand.
• Identify target audiences, develop personas, value propositions, and messaging for key segments, and ensure timely communications through effective digital channels.
• Work with Creative teams and agencies to produce campaign assets, maintain database segmentation, and support social media planning and community engagement.
• Monitor competitor activity, cultural trends, and industry conversations to identify timely marketing opportunities.

Qualifications and Experience

• 5-10 years of experience in marketing, with a focus on digital and performance marketing.
• Demonstrated capability in campaign planning, implementation, management, and optimisation.
• Experience in audience segmentation, data analytics, and multi-channel optimisation.
• Understanding of the marketing, media, and creative industries.
• Ability to collaborate effectively with cross-functional teams including Content, PR, Creative, and Commercial.

Work Environment

This role is based in Riyadh and operates within an ambitious and committed team that encourages personal development and new opportunities. The position involves close collaboration with wider Marketing, Content, PR, Creative, and Commercial teams to ensure campaign alignment and delivery.