Senior Marketing Manager LIONS Arabic Speaker

About the Role

Tahaluf is seeking a Senior Marketing Manager with a focus on brand launch and event marketing for LIONS Riyadh. This full-time position is based in Riyadh, Saudi Arabia. The role involves launching and growing LIONS Riyadh, translating its proposition into campaigns that build awareness, audience demand, and long-term brand relevance. The Senior Marketing Manager will work across brand, audience, digital, content, and campaign marketing to position LIONS Riyadh as a key destination for the region’s creative, marketing, and media community.

About Tahaluf and LIONS Riyadh

Tahaluf is the largest B2B live and on-demand events organizer in Saudi Arabia, a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). Tahaluf organizes events such as LEAP, Cityscape, Black Hat MEA, and CPHI Middle East. LIONS Riyadh is a new initiative launched by Tahaluf in partnership with LIONS and Saudi Arabia’s Ministry of Media. It is a distinct Festival within the global LIONS community, designed to amplify Middle Eastern creativity and connect its creative industries with global networks. The inaugural three-day Festival will take place at KAFD, Riyadh, from 6–8 December 2027.

Key Responsibilities

• Support the development and execution of the LIONS Riyadh brand and campaign strategy.
• Translate LIONS Riyadh positioning into audience propositions, messaging, and campaign stories.
• Ensure all marketing activity reflects the creativity, quality, and authority of LIONS Riyadh.
• Work with creative teams and agencies to develop campaign concepts and assets across all channels.
• Develop high-quality content that engages the target audience and communicates brand messages.
• Track key metrics to measure brand launch success and identify areas for improvement.
• Develop and deliver integrated marketing campaigns to attract priority audiences to LIONS Riyadh.
• Build targeted campaigns for CMOs, creative leaders, agencies, brands, media professionals, creators, and emerging talent.
• Support audience-growth strategies across Saudi Arabia, the GCC, and international markets.
• Deliver campaigns across paid media, social, CRM, email, digital, PR, and strategic partnerships.
• Manage marketing budgets and ensure spend is optimized against agreed objectives.
• Own and optimize digital campaign performance across paid social, search, display, CRM, and other relevant channels.
• Use analytics and testing to improve audience acquisition, engagement, and conversion.
• Monitor the LIONS Riyadh registration and ticketing funnel and identify opportunities to improve conversion.
• Track campaign ROI and provide performance recommendations to the Head of Marketing.

Leadership and Collaboration

• Manage and mentor marketing team members, providing direction and guidance against KPIs and objectives.
• Work closely with other departments to ensure alignment between marketing, content, commercial, and Festival delivery.
• Collaborate with the wider LIONS Riyadh team to ensure campaigns align with brand standards and positioning.
• Partner with commercial teams to support priority client campaigns and audience development.
• Champion creative quality, attention to detail, and high standards across all LIONS Riyadh marketing output.

Qualifications and Experience

• 5-10 years of experience in marketing, with a strong focus on brand launch and event marketing.
• Strong strategic thinking combined with hands-on campaign delivery.
• Creative judgment and a deep understanding of engaging diverse audience communities across Saudi Arabia, the GCC, and international markets.
• Proficiency in Arabic is required.

Work Environment

This role is a full-time position based in Riyadh, Riyadh, Saudi Arabia. The successful candidate will join an ambitious and committed team that encourages personal development and new opportunities within Tahaluf, a company known for its large-scale projects and collaborative culture.