Marketing Manager

About the Role

Transit Stations Company is seeking a Marketing Manager to join its team in Riyadh. This full-time position requires a professional with 5-10 years of experience to lead and implement the company's marketing strategies and enhance its market presence.

Key Responsibilities

• Prepare and implement the company's marketing strategy in alignment with its goals and expansion plans.
• Develop brand identity and enhance brand presence in the market.
• Manage marketing and advertising campaigns across digital and traditional channels.
• Develop marketing plans for new station openings and promote the company's services and commercial activities.
• Oversee the management of social media accounts, the company website, and marketing content.
• Develop and implement customer loyalty programs and promotional offers in coordination with relevant departments.
• Prepare and implement digital marketing strategies and improve the performance of advertising campaigns.
• Conduct market studies, competitor analysis, and identify marketing and commercial opportunities.
• Manage relationships with advertising, design, media production agencies, and marketing service providers.
• Supervise the organization of company events, exhibitions, participations, and conferences.
• Develop joint marketing initiatives with brands, tenants, and commercial partners.
• Prepare and manage the marketing budget, ensuring optimal resource utilization.
• Measure marketing campaign results, analyze data, and prepare periodic reports for senior management.
• Lead the marketing team, distribute tasks, and follow up on the implementation of marketing plans and projects.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, Media, or a related specialization.
• A minimum of 5 years of practical experience in marketing, including at least two years in a managerial or leadership position.
• Proven experience in brand building and managing marketing campaigns.
• Advanced knowledge of digital marketing, social media platform management, and paid advertising.
• Experience in preparing marketing plans and strategies, and managing budgets.
• Ability to analyze market and competitors, and measure the effectiveness of marketing campaigns.
• Previous experience in the retail, fuel stations, or multi-branch service sectors is preferred.

Required Skills

• High leadership and creative skills, with the ability to manage multiple projects simultaneously.
• Proficiency in both Arabic and English, spoken and written.
• Proficiency in preparing reports and presentations, and using modern marketing tools and platforms.

Work Location

This position is based in Riyadh, Saudi Arabia, and is a full-time role.

Application Process

The salary for this position will be discussed during the interview process.