Marketing Manager

About Aseel Holding

Aseel Holding is a Riyadh-based company specializing in real estate development, project management, property management, sales, and leasing. The company is seeking a Marketing Manager to lead marketing efforts for both the corporate brand and its diverse real estate projects.

Role Summary

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies for Aseel Holding and its real estate portfolio. This full-time role requires independent management of marketing strategy and execution, involving direct coordination with graphic designers and external suppliers to ensure commercially effective campaigns tailored to specific project needs.

Key Responsibilities

• Develop and implement corporate and project marketing strategies, plans, campaign calendars, and budgets.
• Conduct market analysis, assess project specifics, define target audiences, and identify key selling points for each project.
• Maintain and strengthen Aseel Holding’s corporate identity while developing distinct branding for individual projects.
• Oversee the creation of marketing materials including logos, brand guidelines, brochures, signage, and digital assets.
• Manage the visual presentation and content of company profiles, proposals, and project presentations.
• Manage the company website, social media presence, and digital marketing activities, including content development and campaign execution.
• Coordinate with the Sales & Leasing department to generate qualified leads and support sales, leasing, and occupancy objectives.
• Select, brief, and coordinate external agencies and suppliers, monitoring quality, deadlines, and costs.
• Manage marketing expenditure against approved budgets and report on campaign performance, lead generation, and costs to management.

Performance Measures

Performance will be assessed against agreed targets, including:

• Delivery of approved corporate and project marketing plans.
• Timeliness and quality of proposals, presentations, and marketing materials.
• Brand consistency and alignment of project positioning with its market and audience.
• Qualified leads and campaign conversion results.
• Budget control and campaign cost efficiency.

Qualifications and Experience

• A minimum of 10 years of relevant experience in marketing, preferably within the real estate sector.
• Demonstrated ability to develop and implement comprehensive marketing strategies.
• Experience in managing corporate and project branding initiatives.
• Proficiency in digital marketing activities, including website and social media management.
• Strong coordination and supplier management skills.

Work Setting

This is a full-time position based in Riyadh, Saudi Arabia.