Marketing Manager

About the Role

Axelerated Solutions (AXS) is seeking an experienced and results-driven Marketing Manager to establish, lead, and develop the company's marketing function in Riyadh, Saudi Arabia. This is a full-time, strategic, and hands-on leadership position for a marketing professional with a strong background in B2B technology, enterprise solutions, and digital transformation. The successful candidate will be responsible for developing the marketing strategy, building the marketing operating model, leading the existing marketing team, managing external agencies, and driving marketing initiatives that support business growth and generate qualified commercial opportunities.

Key Responsibilities

• Establish and lead the company's marketing function, including strategy, structure, processes, workflows, and annual marketing plans.
• Develop and execute marketing strategies aligned with business objectives and commercial growth.
• Analyze the Saudi market, identify target sectors, customer segments, and competitive opportunities.
• Strengthen corporate branding, market positioning, and the company's value proposition.
• Lead demand generation initiatives and integrated marketing campaigns to generate qualified leads and business opportunities.
• Develop and manage digital marketing channels, including LinkedIn, email marketing, SEO, webinars, and paid campaigns.
• Oversee corporate website development, content strategy, and digital presence.
• Lead the development of corporate profiles, presentations, case studies, marketing materials, and bilingual content (Arabic and English).
• Collaborate with Sales, Business Development, Product, and Technical teams to develop go-to-market strategies and support commercial initiatives.
• Plan and manage participation in major industry events, exhibitions, and technology conferences.
• Lead and develop the existing Marketing Specialist, while managing external agencies, freelancers, and vendors.
• Manage the marketing budget, resources, and performance reporting.
• Monitor marketing KPIs, campaign effectiveness, lead conversion, and marketing contribution to the sales pipeline.

Qualifications and Experience

• Minimum 8 years of progressive marketing experience, including at least 3 years in a managerial or leadership position.
• Proven experience in B2B technology, IT solutions, digital transformation, or enterprise services marketing.
• Demonstrated experience establishing or restructuring a marketing function.
• Strong understanding of the Saudi market and enterprise business environment.
• Experience in brand management, digital marketing, demand generation, content strategy, and campaign management.
• Experience managing marketing teams, budgets, external agencies, and multiple projects.
• Professional fluency in both Arabic and English, including excellent writing and communication skills.
• Proficiency in CRM platforms, digital analytics, marketing automation, and relevant marketing tools.
• Strong strategic thinking, leadership, communication, and execution capabilities.

Preferred Qualifications

• Experience in cybersecurity, cloud services, enterprise software, SaaS, or digital platforms.
• Experience with Account-Based Marketing (ABM), lead generation, and marketing automation.
• Experience managing major technology events and exhibitions in Saudi Arabia.
• Relevant professional marketing certifications or a Master's degree.

Work Type and Location

This is a full-time position based in Riyadh, Saudi Arabia. The salary for this role will be discussed during the interview process.