Omnichannel & Marketing Enabler Hemophilia

About Roche

At Roche, individuals are encouraged to express themselves and are valued for their unique contributions. The company fosters a culture of personal expression, open dialogue, and genuine connections, aiming to prevent, stop, and cure diseases while ensuring access to healthcare for current and future generations.

The Role: Omnichannel & Marketing Enabler Hemophilia

Roche is seeking an Omnichannel & Marketing Enabler Hemophilia for the Middle East region. This full-time position, based in Riyadh, requires 0-1 years of experience. The role is responsible for developing and executing customer- and patient-centric commercial strategies, including marketing, brand, and customer engagement, for the assigned disease area across the Middle East.

This position integrates brand objectives with customer experience by combining market insights, omnichannel engagement, and product strategies to achieve impactful, insights-driven, and patient-centered outcomes. Approximately 80% of the role focuses on Middle East countries, collaborating with Disease Area Squads, ME affiliate POCs, the Disease Commercialization Leader (DCL), Patient Journey Partners (PJPs), Medical, Access, and Informatics teams. The remaining 20% will be dedicated to local Affiliate or Chapter activities to maintain local relevance and flexibility.

Key Responsibilities

• Partner with the DCL and Disease Area Squad to implement global brand and portfolio strategies (DACS & CORP), ensuring alignment with business outcomes and patient needs.
• Conduct market analysis and competitive landscaping to inform brand positioning and identify market opportunities.
• Lead the execution of global segmentation, targeting, and positioning strategies, developing value propositions for healthcare solutions.
• Collaborate with the DCL and ME affiliates to support launch readiness planning, tactical execution, and performance tracking for Malignant Hematology and related initiatives.
• Lead the localization and execution of global communication strategies for campaigns, events, and content assets, ensuring scientific accuracy and market relevance.
• Contribute to and shape the across-affiliate Disease Area financial ambition, ensuring optimal investment planning in collaboration with affiliate teams, finance, and the DCL.

Required Skills and Experience

• Ability to design and execute disease area-specific promotional plans and integrated customer experiences by leveraging customer segmentation, persona development, and personalized targeting, in collaboration with PJPs and customer-facing teams.
• Identification and management of compelling and modular content needs (promotional & non-promotional) tailored for different audiences, channels, and formats, in close collaboration with internal and external partners, adhering to brand guidelines, compliance/regulatory requirements, and MLR processes.
• Ensuring omnichannel initiatives are designed and driven by identified and relevant cross-country needs, delivering seamless integration between scientific engagement and marketing campaigns.
• Capability to identify and work regularly with appropriate internal and external resources (*, contracting with agencies and vendors).

Qualifications

• 0-1 years of relevant experience.

Work Type

This is a full-time position based in Riyadh.