Principal Product Designer

About Noon Academy

Noon Academy is a Saudi EdTech company focused on transforming education. The company's Noon Track program operates within schools, offering a hybrid curriculum designed to prepare students aged 15 to 17 for the national university-admission exams, Qudrat (قدرات) and Tahsili (تحصيلي). Noon Academy is transitioning into an AI-native company, expanding its services to a growing number of schools with the aim of providing world-class teachers through innovative technology, peer learning, and engaging physical spaces.

The Role of Principal Product Designer

Noon Academy is seeking a Principal Product Designer to join its team in Riyadh. This is a full-time, individual contributor role at a senior or principal level, with a focus on owning the student experience. The designer will be responsible for the student application, where students engage in studying, interact with an AI tutor, answer questions, and participate in activities including games and head-to-head duels. The role also involves shaping aspects of the live classroom experience. This position requires a designer who can independently manage projects from initial student conversations to final product shipment, determining subsequent design priorities without direct managerial oversight or an existing design team.

Key Responsibilities

• Conduct extensive research with students in Saudi schools through interviews, focus groups, and classroom observations, translating insights into design decisions and validating them.
• Design products specifically for the Saudi Arabian context, understanding cultural nuances that may impact design patterns.
• Manage the student application end-to-end, including user flows, information architecture, prototyping, final UI, and engineering handover.
• Develop engaging activities, games, and duels that prioritize learning outcomes, ensuring that increased fun does not compromise educational value.
• Lead and contribute to the development of an experimentation practice, including forming hypotheses, building variants, agreeing on metrics, and analyzing results.
• Utilize AI tools for design generation, prototyping, and production to optimize time for research and critical decision-making.
• Collaborate directly with product managers and engineers in short development cycles to facilitate rapid releases.

Qualifications and Requirements

• Approximately 5 years of experience in UX and product design, with a strong emphasis on user research and its application in product development.
• Demonstrated ability to articulate a detailed research practice, including recruitment, questioning techniques, synthesis, and product integration.
• A portfolio showcasing creativity and successful delivery of consumer-facing, mobile-first experiences.
• Proficiency in design tools and techniques for creating sketches, wireframes, mockups, and prototypes.
• Experience conducting user research and testing across diverse cultural contexts, utilizing both qualitative and quantitative methods.
• Possession of empathy, curiosity, and creativity, coupled with a willingness to learn and experiment.

Benefits

• Performance-based bonus.
• 21 days of annual leave.
• Full premium medical coverage, including family dependents.