Regional Marketing Manager (ME)

About the Role

Fragomen is seeking a Regional Marketing Manager for the Middle East. This full-time role offers the opportunity to lead and shape marketing strategy for a key region, focusing on brand building, market positioning, and supporting business priorities. The position requires 5-10 years of experience and may be based in Riyadh, Dubai, or another appropriate Middle East location.

Key Responsibilities

• Develop and implement an annual Middle East marketing plan aligned with global strategy and regional business priorities.
• Lead integrated, multi-channel campaigns to enhance awareness of Fragomen’s capabilities across priority Middle East markets.
• Translate regional opportunities into audience strategies, campaign briefs, messaging, and content plans.
• Manage the regional marketing calendar, ensuring coordinated delivery across digital channels, content, events, and sponsorships.
• Establish objectives and metrics for marketing initiatives, monitoring results to refine future activities.
• Ensure regional marketing materials align with global brand standards while remaining relevant to local audiences.
• Identify themes and market developments for distinctive campaigns, thought leadership, and executive visibility.
• Develop and manage a regional content pipeline in collaboration with subject matter experts and global teams.
• Oversee the development of client-facing content, web pages, email campaigns, and social media assets.
• Lead the regional strategy and delivery of client events, webinars, conferences, and sponsorships.
• Evaluate external partnerships and recommend opportunities to enhance Fragomen’s visibility and thought leadership.
• Develop a strong understanding of the Middle East practice, target audiences, services, and growth opportunities.
• Lead and coordinate priority RFPs, pitches, and proposals across the Middle East.
• Coach and develop the Middle East Marketing and Business Development Executive.
• Manage regional marketing budgets, external suppliers, and agencies.

Team and Reporting Structure

This role reports into the global Marketing function and involves close collaboration with global Marketing leadership, Middle East leadership, the Middle East Marketing and Business Development Executive, and EMEA and global Marketing colleagues. The global Marketing function comprises approximately 40 professionals covering brand, campaigns, content, digital, events, and pitches/RFPs across Fragomen’s network.

Candidate Profile

We are seeking an experienced and commercially minded marketing professional with 5-10 years of experience who can provide strategic direction and execute effectively. The ideal candidate will combine strong strategic judgment with hands-on execution capabilities, understand brand building, and be adept at engaging professional-services audiences. Familiarity with the pace and complexity of the Middle East market is essential. This role is suitable for a collaborative, curious, and self-motivated individual interested in shaping an integrated marketing approach within a significant growth region.

Application Process

Upon application submission, the Talent Acquisition team will review skills and experience. Shortlisted candidates will be contacted for an initial phone call, followed by an interview process consisting of at least two stages, one of which will be in-person. A written assessment may also be required depending on the role. Fragomen is committed to fostering an inclusive and accessible workplace; accommodations during the interview process can be requested.

About Fragomen

Fragomen is a global immigration services provider focused on shaping the future of mobility. The firm assists individuals and businesses in navigating immigration complexities, offering deep expertise combined with innovative technology. Fragomen is committed to diversity, inclusion, and equal opportunity, with Responsible Business Practices prioritizing wellbeing, DEI, CSR, Pro Bono, and Sustainability. All offers are contingent upon successful completion of the firm’s pre-employment screening process, which may include identity verification, work authorization confirmation, and a background check.