Sales Director ME & Africa

About Pavigym

PAVIGYM is a global leader specializing in high-end gym flooring and high-performance surfaces. With over 60 years of experience, the company has installed more than 5 million m2 of flooring worldwide and maintains a presence in over 100 countries. PAVIGYM focuses on innovation, quality, and creating effective training spaces.

The Role

PAVIGYM is seeking a Sales Director ME & Africa to lead commercial development in the Middle East and Africa region. This full-time position is based in Riyadh, Saudi Arabia, and involves strengthening the partner network, developing strategic accounts, and opening new markets. The role focuses on achieving sustainable and profitable growth through strong distribution partnerships and long-term customer value.

Key Responsibilities

• Lead the recruitment, development, and performance evaluation of distributors and regional partners.
• Formalize partnership agreements and implement a management model based on key performance indicators (pipeline, opportunity conversion, stock availability, market penetration).
• Ensure compliance with the company’s commercial, operational, and brand positioning standards.
• Develop distributors’ commercial, technical, and management capabilities.
• Develop and strengthen commercial relationships with leading operators and strategic accounts in the region.
• Lead the definition and execution of account development plans, including objectives, milestones, and product strategy.
• Coordinate commercial strategy and operational activity for key accounts with regional distributors.
• Identify, develop, and accelerate business opportunities linked to high-value strategic projects.
• Drive the expansion and development of new markets within the assigned territory.
• Identify, recruit, and develop new strategic distributors, partners, and resellers.
• Build collaborative relationships with industry specifiers and influencers (architects, designers, consultants).
• Develop the pipeline of acoustic flooring projects in collaboration with consultants and specialist companies.
• Lead the development of high-value vertical segments, particularly Hospitality, Hotels, and Wellness.
• Represent the company at trade fairs, events, and relevant industry activities.
• Prepare reliable demand forecasts and anticipate risks related to product availability.
• Coordinate technical, commercial, logistics, and service requirements with corporate teams.
• Act as the key link between the market and the organization, ensuring effective communication.
• Provide sales forecasts, regular reporting, and ongoing monitoring of strategic opportunities.

Candidate Profile

The ideal candidate will possess strategic business acumen, energy, and initiative to drive business growth. This role requires confidence in developing distributor networks and key accounts, comfort in multicultural environments, and discipline in converting market opportunities into structured projects. Effective communication skills and the ability to manage complexity while focusing on profitable and sustainable growth are essential. Professionalism, credibility, and positive energy are also key attributes.

Qualifications and Experience

• Over 10 years of experience in a relevant field.
• Demonstrated ability to develop distribution channels and manage key accounts.
• Experience in business development and market expansion.
• Proficiency in managing commercial, operational, and brand positioning standards.

Compensation and Benefits

This role offers a competitive compensation package, including a fixed salary and a variable incentive plan tied to regional performance. The position provides an opportunity to lead commercial development in a strategic international region, work with a premium product portfolio, and engage with leading fitness operators and distributors across the Middle East and Africa. The Sales Director will be part of a collaborative international team with direct exposure to senior leadership.