Sales Manager LIONS

About the Role

Tahaluf is seeking a Sales Manager LIONS to oversee assigned territories and contribute to achieving and exceeding sales revenue targets. This full-time position is based in Riyadh, Saudi Arabia, and requires 2-5 years of relevant experience. The Sales Manager will identify, develop, and convert commercial opportunities across various sectors, including brands, agencies, media companies, technology platforms, and the wider creative economy.

Key Focus Areas

• Achieve sales revenue targets, manage campaigns, and oversee floor plans within established timelines.
• Meet KPIs related to phone time, face-to-face meetings, and system usage.
• Ensure high exhibitor satisfaction through regular follow-ups, onsite rebookings, and retention efforts.
• Provide timely and accurate reporting of sales results, pipeline, and activities.
• Develop new business with priority brands, agencies, media, technology, and creative-industry clients.
• Grow existing accounts by fostering deeper relationships and identifying relevant commercial opportunities.
• Communicate the LIONS proposition, audience, and Festival experience effectively.
• Contribute to a high-quality commercial mix that enhances the overall Festival.

Responsibilities

• Identify, pitch, and secure participation from relevant brands, agencies, media companies, technology platforms, production businesses, and creative organizations for the Festival.
• Drive sales performance in assigned product areas to achieve individual revenue targets.
• Understand client objectives and support their achievement through event campaigns, tailoring sales approaches to build and enhance relationships.
• Maintain regular contact with existing clients throughout the event cycle and manage accounts onsite to ensure high satisfaction and retention.
• Build strong relationships with multiple client stakeholders.
• Identify new prospects using industry media, social media, online resources, networking, and the company CRM.
• Develop new business and revenue streams, including sponsorship and other non-square-meter opportunities.
• Collaborate with Commercial, Marketing, and Creative teams to develop tailored client solutions.
• Present and sell commercial opportunities through value-led pitches.
• Develop a strong understanding of the creative, advertising, media, and marketing landscape in Saudi Arabia and internationally.
• Ensure accurate capture of all sales activities, opportunities, and pipeline information in the CRM.
• Complete sales progress reporting, including revenue vs. target and activity reports.
• Monitor debt reports and assist the finance team with revenue collection.
• Continuously research the market, gather customer feedback, attend competitor events, and network within the industry.
• Provide up-to-date market intelligence to the Head of Sales and Marketing Manager for campaign support.
• Stay informed on industry trends, major agencies, brands, media platforms, and emerging creative businesses relevant to LIONS Riyadh.
• Support onsite account management to ensure clients receive the commercial experience promised during the sales process.

Qualifications and Requirements

• Minimum of 3 years of experience as a Sales Manager.
• Relevant commercial experience may be considered in place of formal qualifications.

Required Skills

• Significant and successful experience in a sales role.
• Commercial awareness.
• Strong interpersonal and relationship-building skills.
• Effective communication and presentation abilities.
• Numeracy with strong attention to detail.
• Proven ability to prospect, build pipeline, negotiate, and close new business.
• Ability to understand client needs and translate them into relevant commercial solutions.
• Good understanding of media, advertising, marketing, or the creative industries.
• Confidence in engaging with senior client stakeholders and decision-makers.
• Strong CRM discipline and ability to manage an active sales pipeline.
• Collaborative approach and ability to work closely with Marketing, Content, Creative, and Operations teams.

Desirable Skills

• Experience in media sales, advertising, sponsorship, partnerships, creative-industry sales, or major events.
• Existing relationships across brands, agencies, media, or technology companies.
• Awareness of exhibition production.
• Saudi Arabia or GCC market experience.
• Experience selling bespoke or solutions-led commercial products.
• Strong interest in creativity, culture, media, and emerging industry trends.