Salesforce Lead Architect Marketing Cloud & Data Cloud ( + Month )

About Publicis Groupe

Publicis Sapient, part of Publicis Groupe, is a digital transformation partner that assists established organizations in achieving their future, digitally-enabled state. This involves transforming both their internal operations and customer service approaches. The company focuses on unlocking value through a startup mindset and modern methodologies, combining strategy, consulting, and customer experience with agile engineering and problem-solving creativity. With over 20,000 employees across 53 global offices, Publicis Sapient leverages expertise in technology, data sciences, consulting, and customer focus to accelerate client businesses by designing products and services that customers value.

Role Overview

Publicis Groupe is seeking a Salesforce Lead Architect – Marketing Cloud & Data Cloud for a 6+ month contract position in Riyadh. This full-time role requires extensive expertise across Salesforce Marketing Cloud (SFMC) and Data Cloud. The Lead Architect will collaborate closely with client stakeholders to understand marketing objectives and use cases, develop Salesforce solutions, and guide solution design throughout the delivery lifecycle. The ideal candidate will possess strong Salesforce architecture and consulting experience, including practical exposure to Salesforce Marketing Cloud Next implementations, alongside effective client-facing and stakeholder management skills.

Key Responsibilities

• Lead client discussions to define marketing objectives, business requirements, and key use cases.
• Conduct discovery and requirements-gathering workshops with business, marketing, and technology stakeholders.
• Translate marketing requirements and use cases into scalable Salesforce solutions across Marketing Cloud Next and Data Cloud.
• Lead solution design and architecture, ensuring alignment with business objectives and Salesforce best practices.
• Provide architectural and functional leadership throughout the Salesforce delivery lifecycle.
• Manage the backlog, including requirements, user stories, priorities, and acceptance criteria.
• Collaborate with offshore development and delivery teams to ensure effective implementation.
• Serve as a primary point of contact between client stakeholders and delivery teams.
• Support solution reviews and key design decisions during implementation.
• Communicate complex Salesforce solutions clearly to both technical and non-technical audiences.

Qualifications and Experience

• Over 12 years of Salesforce experience, with strong expertise in Salesforce Marketing Cloud (SFMC) and Data Cloud.
• Minimum of 2 years of experience as a Solution Architect or Lead Consultant.
• Experience working on at least one Salesforce Marketing Cloud Next implementation project.
• Strong understanding of marketing objectives, customer journeys, and marketing use cases.
• Proven experience leading client conversations, discovery sessions, and requirements workshops.
• Extensive experience in Salesforce solution design and architecture.
• Experience with backlog ownership and Agile delivery methodologies.
• Experience working with and coordinating offshore development teams.
• Strong stakeholder management and consulting capabilities.
• Excellent communication and presentation skills, with confidence in engaging senior client stakeholders.