Senior Marketing Specialist📣 Job Ad

About UULA and the Role

UULA is seeking a Senior Marketing Specialist to drive its growth initiatives in Saudi Arabia. This full-time position, based in Riyadh, Saudi Arabia, involves leading comprehensive marketing efforts across various channels to strengthen the UULA brand and achieve business objectives.

Position Overview

The Senior Marketing Specialist will be responsible for the planning, execution, and optimization of marketing campaigns across both digital and offline platforms. This role requires creating compelling content that enhances brand presence and delivers measurable business results. Key functions include campaign management, content creation, market research, and collaborative execution of high-impact marketing initiatives. The position demands a blend of creativity, strategic thinking, and strong communication skills, coupled with a deep understanding of the Saudi market.

Key Responsibilities

• Participate in developing marketing strategies and plans with senior management and the marketing team, leading their implementation and continuously monitoring performance against business objectives.
• Prepare, execute, and manage advertising campaigns across all marketing channels, including digital, traditional, agencies, and advertisers. Monitor campaign performance using analytics tools and provide regular reports with analysis, results, and data-driven recommendations.
• Create compelling marketing content, from concept development to fully produced video and static assets. This includes coordinating between departments, leading brainstorming workshops, scripting, visual directing, shoot setup, recording, and editing.
• Manage all company marketing channels, such as social media platforms, email newsletters, exhibitions, and conferences. Plan and schedule appropriate content to increase engagement and improve brand image.
• Collect and analyze data related to market research, understand customer needs, and study competitors to support informed marketing decision-making.

Required Experience and Skills

Candidates for this role should possess 5 to 10 years of experience in a relevant marketing position. The ideal candidate will demonstrate a strong blend of creativity, strategic thinking, and exceptional communication skills. A deep understanding of the Saudi market is also required to succeed in this role.

Work Context

This position operates within a dynamic environment, requiring collaboration across departments and with external partners to execute high-impact marketing initiatives. The role is challenging and calls for a proactive approach to market trends and business objectives.

Application Process

Interested candidates are invited to submit their applications for consideration.