Social Media Marketing Specialist📣 Job Ad

About the Role

Mina Excellence is seeking a Social Media Marketing Specialist to join its team in Riyadh, Saudi Arabia. This full-time position focuses on developing and executing digital marketing strategies to enhance brand presence and drive customer engagement within the Food & Beverage (F&B) industry. The role is integral to shaping the company's online narrative and contributing to business objectives.

Key Responsibilities

• Develop and implement digital marketing strategies aligned with company objectives.
• Manage and oversee all social media platforms, ensuring consistent and engaging content.
• Plan, execute, and optimize digital advertising campaigns, monitoring performance and ROI.
• Coordinate with designers, photographers, and content creators for marketing materials.
• Conduct market research and competitor analysis to identify trends and growth opportunities in the F&B sector.
• Prepare performance reports, analyze key metrics, and provide recommendations for strategy refinement.
• Support the planning and execution of promotional campaigns, events, and seasonal marketing initiatives.

Qualifications and Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 2 years of proven experience in digital marketing and social media management.
• Previous experience in the Food & Beverage (F&B) or restaurant industry is highly preferred.
• Strong knowledge of digital advertising platforms and performance analytics tools.
• Excellent content creation and copywriting skills.
• Demonstrated ability to plan, organize, and manage multiple projects while meeting deadlines.
• Strong analytical, communication, and teamwork skills.

Required Skills

• Digital Marketing
• Social Media Management
• Content Creation
• Copywriting
• Market Research
• Competitor Analysis
• Performance Reporting
• Promotional Campaigns
• Meta Ads Manager
• TikTok Ads Manager
• Google Analytics
• Analytical Skills
• Communication Skills
• Teamwork Skills

Work Environment and Experience

This is a full-time position based in Riyadh, Saudi Arabia. The role requires 2-5 years of experience in digital marketing and social media management, with a preference for candidates who have prior experience within the Food & Beverage (F&B) or restaurant industry.