Social Media Marketing Specialist📣 Job Ad

About McDonald's Saudi Arabia

McDonald's Saudi Arabia is owned and operated by Riyadh International Catering Corporation (RICC), which holds exclusive franchise rights for the central, eastern, and northern regions of the Kingdom. Established in 1993, RICC contributes to the national economy by supporting local suppliers and investing in local workforce recruitment and training. The company is committed to providing high-quality products and maintaining stringent food safety standards, with a menu designed to promote a balanced lifestyle.

The Role of Social Media Marketing Specialist

McDonald's Saudi Arabia is seeking a Social Media Marketing Specialist to join its team in Riyadh. This full-time position is responsible for executing social media strategies, managing content and community engagement, overseeing influencer activities, and monitoring social media performance for both McDonald's and McCafé. The role is central to strengthening brand presence, driving audience engagement, maintaining cultural relevance, and protecting brand reputation across digital channels.

Key Responsibilities

• Manage the daily social media presence for McDonald's and McCafé across all active digital platforms.
• Develop and implement social media strategies, content calendars, and platform-specific campaigns aligned with annual marketing and brand objectives.
• Lead community management, ensuring timely responses, positive engagement, and effective handling of customer inquiries and complaints.
• Monitor social listening insights, market trends, cultural moments, and competitor activities to identify opportunities for brand engagement and growth.
• Manage influencer partnerships, content creators, and production activities, ensuring alignment with brand objectives and audience relevance.
• Coordinate with creative, social, media, and production agencies to deliver high-quality content and campaigns.
• Track, analyze, and report social media performance metrics, providing actionable recommendations to improve reach, engagement, sentiment, and share of voice.
• Support crisis and issue management on social media by monitoring conversations, escalating concerns, and executing approved response protocols.

Required Experience

Candidates should possess 2-5 years of relevant experience in social media marketing or a related field.

Work Environment and Location

This is a full-time position based in Riyadh, Saudi Arabia. The role involves working within a dynamic team to manage the digital presence of a prominent global brand in the Central, Eastern, and Northern Regions of Saudi Arabia.