About the Role
Tamkeen is seeking a highly strategic and analytical Senior Performance Media Buyer to join our team in Makkah, Saudi Arabia. This role is central to our growth, requiring a deep understanding of digital advertising and a passion for optimizing campaigns for maximum Return on Ad Spend (ROAS). The position involves scaling successful initiatives within high-budget environments and thrives on data-driven decision-making. As a Senior Performance Media Buyer, you will be responsible for the end-to-end planning, execution, and optimization of performance marketing campaigns across various digital platforms, playing a crucial role in driving measurable results and contributing to Tamkeen's overall business objectives.
Key Responsibilities
- Execute cross-channel media strategies with a strong focus on performance and scalability.
- Analyze campaign performance data meticulously to optimize for maximum ROAS and achieve key performance indicators.
- Manage substantial advertising budgets with full ownership and accountability for their effective allocation and utilization.
- Conduct in-depth A/B testing, audience segmentation, and funnel optimization to enhance campaign efficiency and effectiveness.
- Collaborate closely with creative and analytics teams to ensure cohesive campaign strategies and drive overall success.
- Stay continuously updated on the latest digital marketing trends and platform changes to maintain a competitive edge.
- Prepare and present comprehensive campaign reports, including key insights and actionable recommendations.
Required Qualifications
- Proven experience in performance media buying, specifically managing 7-figure USD ad budgets.
- Demonstrated mastery of media planning principles, effective bidding strategies, precise audience targeting, and robust conversion tracking methodologies.
- Strong analytical skills with a proven ability to derive actionable insights from complex datasets.
- In-depth understanding of various attribution models, tracking implementation, and event setup configurations.
- Excellent communication and presentation skills, with the ability to clearly articulate campaign performance and strategic recommendations.
- Up-to-date knowledge of the latest trends and best practices in digital marketing and media platforms.
Key Skills
- Performance Media Buying
- Digital Advertising Strategy
- ROAS Optimization
- Campaign Optimization
- Media Planning
- Bidding Strategies
- Audience Targeting
- Conversion Tracking
- Data Analysis
- Attribution Models
- Tracking Implementation
- Event Setups
- Communication Skills
- Presentation Skills
- Digital Marketing Trends
- Media Platforms Expertise
Work Environment and Experience
This is a full-time position based in Makkah, Makkah Region, Saudi Arabia. The role requires over 10 years of experience in performance media buying. You will have the opportunity to work on high-impact, large-scale campaigns across the GCC and collaborate with a dynamic team. The company fosters a culture that values experimentation, ownership, and bold ideas, offering a clear growth path with performance-based rewards.
