About the Role
Kingdom International Motors is seeking a Digital Marketing Specialist to join their team in Jeddah, Makkah Al Mukarramah. The role will involve planning, executing, and managing digital marketing campaigns across various online platforms to enhance brand awareness, increase lead generation, and achieve sales and growth objectives. This is an opportunity for someone with a passion for digital marketing and a desire to advance their career in the automotive sector in the Kingdom of Saudi Arabia. The position is a contract role.
Key Tasks and Responsibilities
- Planning and executing digital marketing campaigns in line with company objectives.
- Managing advertising campaigns on platforms such as Google Ads, Meta Ads (Facebook & Instagram), Snapchat Ads, TikTok Ads, and LinkedIn Ads.
- Monitoring and analyzing the performance of advertising campaigns and continuously optimizing results.
- Managing and optimizing Search Engine Optimization (SEO) to improve website visibility.
- Managing social media accounts and scheduling content.
- Coordinating with designers and content creators to produce marketing materials.
- Creating landing pages and optimizing conversion rates.
- Preparing periodic reports and measuring Key Performance Indicators (KPIs).
- Keeping up with the latest digital marketing trends and applying best practices.
- Managing customer databases and email/SMS marketing campaigns.
- Studying competitors, analyzing the market, and identifying growth opportunities.
Qualifications and Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1 to 3 years of experience in digital marketing.
- Proficiency in using various digital advertising platforms.
- Good knowledge of analytics tools such as Google Analytics and Google Tag Manager.
- Understanding of SEO and SEM fundamentals.
- Excellent reporting and data analysis skills.
Core Skills
- Analytical thinking and data-driven decision-making.
- Communication and negotiation skills.
- Creativity in developing marketing campaigns.
- Proficiency in Microsoft Office and Google Workspace.
- Experience using multiple digital advertising platforms including Google Ads, Meta Ads (Facebook & Instagram), Snapchat Ads, TikTok Ads, and LinkedIn Ads.
- Strong skills in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
- Ability to create content.
- Experience in managing social media advertising campaigns.
- Skills in creating landing pages and optimizing conversion rates.
- Proficiency in using Google Analytics and Google Tag Manager.
Job Details
The job title is Digital Marketing Specialist, and the company is Kingdom International Motors. The work location is Jeddah, Makkah Al Mukarramah, Kingdom of Saudi Arabia, specifically in the cities of Jeddah and Makkah. The position is a contract role.
