Dir Sales & Marketing📣 Job Ad

About the Role

Sheraton Hotels & Resorts is seeking a Director of Sales & Marketing to lead sales efforts for properties with significant booking volume and local catering revenue. This full-time position is based in Medina, within the Central Area District. The role requires 5-10 years of experience in sales and marketing within the hospitality industry.

Role Overview

This leadership position oversees the property's sales department, managing both reactive and proactive sales initiatives. The Director of Sales & Marketing is responsible for achieving property sales objectives, booking goals, and overall revenues. A key focus is on building long-term, value-based customer relationships and implementing the brand's service strategy and initiatives throughout the sales process.

Key Responsibilities

• Manage the development of strategic account plans for market demand generators.
• Oversee the property's reactive and proactive sales efforts.
• Determine and develop marketing communication activities in conjunction with Regional Marketing Communications.
• Provide customer intelligence and evaluate market and economic trends to adapt sales strategies.
• Review market position reports and competitive intelligence to identify opportunities for growth.
• Attend sales strategy meetings and contribute to weekly and overall sales strategy development.
• Develop and implement property-wide strategies to meet or exceed customer and brand expectations.
• Manage the marketing budget for property-specific campaigns, promotions, and collateral.
• Serve as the primary sales contact for the General Manager, property leadership, Group Sales, and Area Sales leaders.
• Act as the sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, and other relevant departments.
• Participate in sales calls to acquire new business and close deals.
• Execute and support Marriott's Customer Service Standards and the hotel's Brand Standards.
• Ensure effective resolution of guest issues arising from the sales process.
• Maintain successful performance by increasing revenues and controlling expenses.
• Develop strong partnerships with local organizations to increase brand awareness.
• Execute exemplary customer service to drive customer satisfaction and loyalty.
• Develop sales goals and strategies, ensuring alignment with the brand business strategy.
• Coach leaders of revenue-generating departments on effective revenue strategies.
• Partner with Human Resources to attract, develop, and retain talent.
• Identify, train, and mentor sales associates, utilizing available training tools.

Leadership and Relationship Building

This role involves leading the sales department and fostering strong working relationships with internal and external stakeholders. It requires developing and managing relationships with local organizations and maintaining property participation in tradeshows and client events. The position also focuses on understanding the hotel's target customer profile and service expectations to offer effective business solutions and build customer loyalty.

Qualifications and Experience

• Minimum of 5 years and up to 10 years of experience in sales and marketing within the hospitality industry.
• Proven track record of achieving sales targets and driving revenue.
• Experience in managing sales teams and developing strategic sales plans.
• Strong understanding of sales channels, market trends, and competitive analysis.
• Excellent communication, negotiation, and interpersonal skills.
• Bachelor's degree in Business Administration, Marketing, Hospitality Management, or a related field is preferred.

Work Location and Type

This is a full-time position located in Medina, within the Central Area District.