Dir Sales & Marketing📣 Job Ad

About the Role

Sheraton Hotels & Resorts is seeking a Dir-Sales & Marketing to lead the sales department for properties with over 300 peak rooms and significant local catering revenue. This full-time position is based in Medina, Al-Madinah Al-Munawarah region.

Role Overview

This role functions as the leader of the property's sales department, managing both reactive and proactive sales efforts. The primary focus is on achieving property sales objectives and booking goals by implementing the brand's service strategy and building long-term, value-based customer relationships. The position involves evaluating participation in various sales channels, developing strong working relationships, and managing the marketing budget to create property-specific campaigns and promotions that drive revenue.

Key Responsibilities

• Manage the development of strategic account plans for market demand generators.
• Oversee the property's reactive and proactive sales efforts.
• Determine and develop marketing communication activities in conjunction with Regional Marketing Communications.
• Provide customer intelligence by evaluating market and economic trends to adjust sales strategies.
• Review market position through reports and competitive analysis to identify opportunities for growth in occupancy, RevPAR, and market share.
• Attend sales strategy meetings and contribute to weekly and overall sales strategy development.
• Suggest innovative marketing ideas and develop deployment strategies to increase market share.
• Evaluate and support participation and account deployment with Area Sales and Group Sales within the Sales Office.
• Serve as the primary sales contact for the General Manager, property leadership team, Group Sales, and Area Sales leaders.
• Act as the sales contact for customers and their advocate.
• Function as the hotel authority on sales processes and sales contracts.
• Liaise with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications, and other hotel departments.
• Participate in sales calls to acquire new business and close deals.
• Identify public relations opportunities and coordinate activities to enhance marketing communication strategy.
• Support the General Manager by coordinating crisis communications.
• Execute and support Marriott's Customer Service Standards and hotel's Brand Standards.
• Manage the operational aspects of booked business, including proposal generation and contract writing.
• Implement a seamless turnover from sales to operations and back, ensuring a high level of service.
• Monitor and ensure effective resolution of guest issues arising from the sales process.
• Maintain successful performance by increasing revenues, controlling expenses, and delivering a return on investment.
• Develop strong partnerships with local organizations to increase brand awareness.
• Develop and manage internal key stakeholder relationships.
• Execute exemplary customer service to drive customer satisfaction and loyalty.
• Understand the hotel's primary target customer and their service expectations to offer effective business solutions.

Leadership and Strategy

This leadership role involves developing sales goals and strategies that align with the brand business strategy. The position requires coaching leaders of revenue-generating departments to develop effective revenue strategies and set aggressive goals. The leader will ensure the Sales team leverages Marriott International (MI) demand engines and works with Human Resources to attract, develop, and retain talent. This includes creating effective structures, processes, and performance management systems, setting goals for direct reports, and managing talent acquisition to minimize turnover. The role also involves identifying and mentoring group sales associates, transferring functional knowledge, and upgrading sales & marketing talent.

Qualifications and Experience

Candidates should possess 5-10 years of relevant experience. A strong understanding of sales processes, marketing strategies, and customer relationship management is essential. Experience in the hospitality industry is required.