Dir-Sales & Marketing-C📣 Job Ad
| Contract Type | Full-time | |
| Workplace type | On-site | |
| Location | Madinah |
About the Role
Le Méridien Hotels & Resorts is seeking a Director of Sales & Marketing to lead sales operations for properties in Saudi Arabia that manage significant booking volumes and local catering revenue. This full-time management position, based in Medina, focuses on driving property sales objectives, achieving booking targets, and maximizing revenue through strategic sales and marketing initiatives. The role requires a proactive leader to build lasting customer relationships, manage marketing budgets, and implement brand service strategies, ultimately contributing to the property's success and delivering a strong return on investment for owners and Marriott International.
Key Responsibilities
- Lead the property's sales department, particularly for properties with bookings exceeding 300 peak rooms and substantial local catering revenue.
- Manage reactive and proactive sales efforts to achieve defined sales objectives.
- Provide daily leadership to sales associates, ensuring they meet property sales objectives, booking goals, and revenue targets.
- Implement the brand's service strategy and applicable brand initiatives across all sales processes.
- Focus on building long-term, value-based customer relationships to achieve sales objectives.
- Evaluate and strengthen participation in various sales channels (*, Area Sales, Group Sales, electronic lead channels) to proactively position and market the property.
- Manage the marketing budget to develop property-specific campaigns, promotions, and collateral aimed at driving revenue and meeting objectives.
- Liaise with regional marketing communications for the implementation of regional and national promotions.
- Develop and execute property-wide strategies that align with brand customer profiles and property associate needs, ensuring a return on investment for the owner and Marriott International.
- Develop a strategic account plan for key demand generators in the market.
- Determine and develop marketing communication activities in coordination with Regional Marketing Communications.
- Provide customer intelligence by evaluating market and economic trends that may influence sales strategy.
- Review market position reports, competitive shopping data, and other resources to maintain awareness of the hotel's standing.
- Research competitor sales team strategies to identify opportunities for increasing occupancy, RevPAR, and market share.
- Participate in sales strategy meetings to contribute to weekly and overall sales strategy development.
- Propose innovative marketing ideas and develop deployment strategies to grow market share.
- Evaluate and support participation and account deployment with Area Sales and Group Sales within the Sales Office.
- Serve as the primary sales contact for the General Manager, property leadership team, Group Sales, and Area Sales leaders.
- Act as the sales contact for customers and represent the customer's interests.
- Serve as the property's authority on sales processes and sales contracts.
- Act as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications, and other hotel departments.
- Participate in sales calls with the Sales and Marketing team to secure new business and close deals.
- Identify public relations opportunities and coordinate activities to enhance the overall marketing communication strategy.
- Support the General Manager by coordinating crisis communications.
- Execute and support Marriott International's Customer Service Standards and the hotel's Brand Standards.
- Execute and support the operational aspects of booked business, including generating proposals and writing contracts.
- Participate in and practice daily service basics of the brand.
- Implement a seamless turnover process from sales to operations and back, consistently delivering a high level of service.
- Monitor the effective resolution of guest issues arising from the sales process by directing them to property leadership or other appropriate stakeholders.
- Maintain successful performance by increasing revenues, controlling expenses, and providing a return on investment.
- Develop strong partnerships with local organizations to increase brand/product awareness.
- Develop and manage internal key stakeholder relationships.
- Foster strong community and public relations by maintaining property participation in local, regional, and national tradeshows and client events.
- Execute exemplary customer service to drive customer satisfaction and loyalty by assisting customers and monitoring their satisfaction before and during their program/event.
- Understand customer needs and recommend appropriate features and services that best meet their needs and exceed expectations, building loyalty to Marriott.
- Gain understanding of the hotel's primary target customer and service expectations, offering improved business solutions to customers.
- Develop sales goals and strategies, verifying alignment with the brand business strategy.
- Execute the sales strategy to meet individual booking goals for self and staff.
- Coach leaders of revenue-generating departments in developing effective revenue strategies and setting aggressive goals.
- Verify that the Sales team understands and leverages Marriott International (MI) demand engines to their full potential.
- Work with Human Resources to monitor compliance with local, state, and federal regulations.
- Partner with Human Resources to attract, develop, and retain talent to support the strategic priorities of the market.
- Ensure effective structures, processes, jobs, and performance management systems are in place.
- Set goals and expectations for direct reports, aligning performance and rewards, addressing performance issues, and holding staff accountable.
- Forecast talent needs and manage talent acquisition strategy with Human Resources to minimize turnover.
- Maintain an active list of competitor sales professionals and execute a recruitment and acquisition plan with HR.
- Support tools and training resources to educate sales associates on winning catering solutions.
- Champion leadership development and workforce planning by assessing, selecting, retaining, and developing diverse talent.
- Identify, train, and mentor group sales associates, utilizing all available on-the-job training tools.
- Transfer functional knowledge and develop group sales skills of other discipline managers.
- Perform other duties as assigned to meet business needs.
Qualifications and Requirements
- A 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or a related major, plus 4 years of experience in sales and marketing or a related professional area.
- OR a 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related major, plus 2 years of experience in sales and marketing or a related professional area.
- Demonstrated skills in supervising a team.
- Lodging sales experience.
- Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.
Required Skills
- Sales
- Marketing
- Leadership
- Customer Relationship Management
- Budget Management
- Marketing Budget Management
- Revenue Generation
- Sales Strategy
- Marketing Strategy
- Team Supervision
- Lodging Sales
- Hotel Industry Experience
- Public Relations
- Crisis Communications
- Customer Service
- Sales Process Management
- Stakeholder Management
- Talent Acquisition
- Talent Development
- Workforce Planning
Work Environment and Details
This is a full-time, management position located in Medina, Saudi Arabia. The role is not remote. Marriott International is an equal opportunity employer committed to fostering an environment where diverse backgrounds are valued and celebrated, and to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Requirements
- Requires 2-5 Years experience
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