Head of Performance (Social media)📣 Job Ad

About the Role

This senior leadership position is for a Head of Performance (Social Media) role, focused on scaling global user acquisition for high-volume digital products. The role involves driving strategy and execution across major paid social channels, with a specific emphasis on Meta and TikTok. The objective is to optimize campaigns for maximum efficiency and business impact within a fast-paced, data-driven environment that prioritizes experimentation and continuous optimization. The successful candidate will shape acquisition strategy for multiple web-based products used by millions worldwide, collaborating with analytics, creative, product, and automation teams to influence both strategic direction and execution quality. This impactful position also includes building scalable systems, enhancing automation, and leading performance marketing teams to achieve ambitious Key Performance Indicators (KPIs) in a globally distributed, remote-first organization.

Key Responsibilities

• Lead performance marketing strategy and execution across Meta and TikTok, focusing on scalable user acquisition for web-based products.
• Own and manage key business metrics including Cost Per Acquisition (CPA), Return on Investment/Return on Ad Spend (ROI/ROAS), Lifetime Value (LTV), and overall acquisition efficiency.
• Scale paid social campaigns while maintaining or improving performance across multiple geographies and audiences.
• Design and execute structured experimentation frameworks to test creatives, funnels, offers, and targeting strategies.
• Build and optimize end-to-end acquisition funnels, encompassing creative development, landing pages, and conversion paths.
• Collaborate closely with analytics, product, creative, and automation teams to enhance campaign performance and derive actionable insights.
• Drive automation initiatives, including the implementation of rules, APIs, bulk optimizations, and performance alerts to improve operational efficiency.
• Lead and mentor performance marketing teams, ensuring strong KPI achievement and consistent testing discipline.
• Identify new growth opportunities and challenge existing acquisition strategies to unlock incremental scale.

Required Qualifications

• Proven expertise in performance media buying on Meta and TikTok at scale.
• Strong experience managing acquisition for web products, not exclusively mobile app ecosystems.
• Demonstrated ability to scale large advertising budgets while maintaining or improving efficiency.
• Deep understanding of performance metrics such as CPA, ROAS/ROI, and LTV.
• Hands-on experience building and optimizing full-funnel acquisition systems, from creative to landing page to conversion.
• Strong analytical mindset with experience using attribution, analytics, and Business Intelligence (BI) tools for decision-making.
• Experience designing and executing high-velocity A/B testing and hypothesis-driven growth experiments.
• Familiarity with performance automation systems, including rules, APIs, bulk operations, and alerts.
• Proven leadership experience managing media buying teams in high-volume performance environments, such as gaming, dating, gambling, subscription, or creator platforms.
• Strong strategic thinking, communication skills, and the ability to operate effectively in fast-moving, global digital environments.

Additional Information

This is a full-time, remote position offering global flexibility. The role requires over 10 years of experience. Applications and subsequent steps in the hiring process are managed by a partner company. Jobgether utilizes an AI-powered matching process for efficient and objective candidate review, with final hiring decisions made by the partner company's internal team.