Head of Social Media📣 Job Ad

About the Role

Al-Qadsiah Saudi Club is seeking a dynamic and strategic Head of Social Media to lead its digital presence. This full-time position, based in Al Khobar, Eastern Saudi Arabia, offers a significant opportunity to shape the club's online narrative and fan engagement. The role requires a candidate passionate about sports and social media, capable of developing and executing a comprehensive strategy to enhance brand visibility and connect with a growing audience.

Core Responsibilities

The Head of Social Media will be responsible for defining and implementing the club's social media strategy, aiming to increase brand awareness, fan engagement, and achieve club objectives. This includes developing targeted campaigns aligned with club events, promotions, and sporting seasons. The role involves overseeing all aspects of content creation, ensuring it aligns with the club's brand identity and resonates with the target audience.

• Develop and execute a comprehensive social media strategy to boost brand awareness and fan engagement.
• Create and manage an editorial calendar for timely and relevant content across all platforms.
• Oversee the creation of engaging content, including graphics, videos, and copywriting.
• Monitor social media metrics to evaluate campaign effectiveness and identify areas for improvement.
• Produce monthly reports detailing insights and recommendations for social media performance.

Community Engagement and Growth

A key aspect of this role involves fostering a strong online community. The Head of Social Media will actively engage with fans and followers across various platforms, responding to comments and messages, and managing interactions to build positive relationships. Strategies will be developed and implemented to grow the club's social media following, expanding its reach and influence.

Team Leadership and Collaboration

This position requires leadership capabilities to guide and mentor a team of social media specialists and content creators. The Head of Social Media will collaborate closely with other departments, including marketing and public relations, to ensure consistent and cohesive brand messaging across all communication channels. This collaborative approach is essential for maximizing the impact of the club's digital efforts.

Qualifications and Experience

Candidates should possess a Bachelor's degree in Marketing, Communications, Media, or a related field. A minimum of 5-10 years of experience in social media management is required, with at least 2 years in a leadership capacity. Previous experience within the sports industry or managing social media for sports teams or brands is highly desirable. Proficiency with major social media platforms, their algorithms, and associated analytics tools is essential.

• Bachelor's degree in Marketing, Communications, Media, or a related field.
• 5-10 years of experience in social media management.
• Minimum of 2 years in a leadership role.
• Experience in the sports industry is highly desirable.
• Proficiency with major social media platforms and analytics tools.

Required Skills

Successful candidates will demonstrate a strong understanding of digital marketing strategies and analytics. Excellent written and verbal communication skills are necessary for effective content creation and team management. Creativity and an ability to develop innovative approaches to drive engagement and brand recognition are crucial. Strong organizational skills, with the capacity to multitask and prioritize in a fast-paced environment, are also required. A deep understanding of fan behavior and the ability to tailor content for sports enthusiasts will be a significant asset.

• Strong understanding of digital marketing strategies and analytics.
• Excellent written and verbal communication skills.
• Creativity and innovative thinking.
• Strong organizational and multitasking abilities.
• Understanding of sports fan behavior.