Marketing Manager (Arabic speaking fluency is required )📣 Job Ad

About Virtua Advanced Solution

Virtua Advanced Solution is seeking a Marketing Manager to join its team in Al Khobar. This full-time role requires 5-10 years of experience and is central to developing and executing strategic marketing plans, specifically targeting the HORECA (Hotels, Restaurants, and Catering) market.

Role Overview

The Marketing Manager is responsible for driving brand awareness, customer acquisition, and revenue growth by effectively positioning the brand within the HORECA sector. This involves comprehensive marketing strategies, campaigns, and partnerships, alongside overseeing content creation, digital marketing, and market research to ensure alignment with business objectives and brand consistency.

Key Responsibilities

• Manage relationships and collaborate with creative/media agencies and other third-party stakeholders for marketing initiatives.
• Work closely with external partners to coordinate marketing activities and ensure brand alignment.
• Conduct market research to understand industry trends, competitor activities, and customer preferences within the HORECA market.
• Develop and implement marketing strategies to effectively position the brand in the HORECA market.
• Identify market opportunities and provide strategic recommendations based on research findings.
• Plan and execute integrated marketing campaigns, promotions, and events targeting HORECA customers.
• Plan and coordinate HORECA-focused events, trade shows, and sponsorships to promote brand visibility.
• Manage the end-to-end execution of marketing campaigns, ensuring timely delivery and effectiveness.
• Collaborate with creative teams to produce compelling print and digital marketing materials.
• Ensure consistent brand messaging and visual identity application across all marketing channels.
• Oversee the production of high-quality content, including copywriting, graphic design, and multimedia.
• Oversee digital marketing initiatives including social media, email marketing, and online advertising to engage HORECA audiences.
• Utilize SEO, SEM, and other digital marketing strategies to enhance online presence and drive traffic.
• Identify and establish partnerships with key HORECA players to enhance brand visibility and drive mutually beneficial initiatives.
• Negotiate and manage partnership agreements to maximize brand exposure and marketing opportunities.
• Analyze marketing metrics and KPIs to measure campaign effectiveness and inform future strategies.
• Prepare regular performance reports and insights for leadership, highlighting successes and areas for improvement.
• Develop and manage marketing budgets for HORECA initiatives, ensuring optimal resource allocation.
• Monitor expenses and ensure marketing activities are cost-effective and within budget.

Qualifications and Experience

Candidates for this role should possess 5-10 years of experience in marketing, with a demonstrated ability to develop and execute strategic marketing plans. A strong understanding of the HORECA market is essential, alongside proven skills in digital marketing, content creation oversight, market research, and partnership management. Experience in budget management and performance analysis is also required.

Location and Employment Type

This is a full-time position based in Al Khobar, requiring a dedicated professional to drive marketing initiatives within a dynamic environment.

Application Information

Interested candidates are invited to apply for this position.