Marketing Manager & Launch Lead

About the Role: Marketing Manager & Launch Lead

GSK plc is seeking a Marketing Manager & Launch Lead to join their team in Jeddah or Riyadh. This full-time role is pivotal in driving the successful launch and lifecycle management of assigned therapy areas and brands. The position requires 4+ years of experience and operates as an individual contributor without direct reports.

Key Responsibilities

• Define and align product portfolio vision, strategy, and goals across stakeholders.
• Lead the core commercial cycle and brand forecasting in collaboration with relevant stakeholders.
• Translate portfolio and global brand strategy into clear launch and activity plans with defined milestones, owners, timelines, and KPIs.
• Lead cross-functional launch and brand execution meetings, coordinating Commercial, Medical, Market Access, Regulatory, Supply, Digital, and Finance teams to ensure timely delivery.
• Define, track, and regularly review KPIs (*, launch milestones, sales, market share, access status, execution rates) to steer performance discussions and corrective actions.
• Oversee product lifecycle from pre-launch to post-launch, ensuring growth and alignment with GSK objectives.
• Identify new opportunities, develop strategies, and drive market penetration to contribute to revenue growth.
• Establish strong connections with External Experts (EEs) and ensure the delivery of a positive customer experience.
• Co-create brand strategies, integrated campaigns, and educational programs to effectively deliver GSK's value proposition.
• Lead and execute access plans, ensuring patient access to GSK medications in collaboration with stakeholders.
• Spend approximately 50% of time externally facing for field engagement.
• Ensure all activities align with GSK’s ethical standards, governance, and regulatory requirements.

Required Experience and Qualifications

• 4+ years of experience in a relevant field.
• Strong knowledge and experience in Biologics, Respiratory diseases, and/or Specialty Medicines.

Work Environment

This is a full-time, individual contributor role based in either Jeddah or Riyadh. The position involves significant external engagement, with approximately 50% of time spent in the field.

Company Overview

GSK plc is committed to delivering exceptional value to patients and healthcare providers through strategic marketing and product lifecycle management, ensuring alignment with company policies and ethical standards.