Marketing Manager

Join Novotel Hotels as a Marketing Manager!
Be part of a hotel that is a member of the Accor network, with over 45 brands, 5,500 hotels, and 10,000 restaurants and lifestyle destinations globally. We believe in you and the value you bring to the table, with numerous opportunities for development and advancement.

About the Role:
The Marketing Manager plays a key role in developing and executing strategic marketing initiatives aimed at enhancing the hotel's brand presence, increasing market share, and driving revenue growth. You will oversee marketing campaigns, digital presence, partnerships, and promotional activities that align with the hotel's commercial objectives.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to promote the hotel’s services, rooms, and facilities.
• Manage and execute digital marketing campaigns across social media, email marketing, and online advertising.
• Oversee the hotel’s brand positioning and ensure alignment with Accor's global standards.
• Coordinate activities with the Sales and Revenue teams to maximize occupancy and revenue.
• Manage relationships with external agencies, media partners, and tourism stakeholders.
• Monitor marketing performance metrics and prepare reports on campaign effectiveness and ROI.
• Plan and promote seasonal offers, packages, and special promotions for local and international guests.
• Supervise marketing materials including brochures, advertisements, website content, and campaigns.
• Maintain and enhance the hotel's online reputation across booking platforms.
• Conduct market research and competitor analysis to identify trends and opportunities.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field.
• 3–5 years of experience in marketing within the hospitality industry, preferably with international brands.
• Strong knowledge of digital marketing platforms and social media.
• Experience in the Saudi hospitality market is highly preferred.
• Excellent communication skills in English; Arabic is an advantage.
• Strong analytical skills to interpret marketing data and performance metrics.
• Ability to manage multiple projects in a fast-paced environment.
• Creative thinking with strong problem-solving abilities.
• Proficiency in marketing tools, CRM systems, and Microsoft Office applications.

Role Overview
We are seeking a dynamic and commercially driven Marketing Manager to lead the growth of our Color Cosmetics portfolio in Saudi Arabia. The ideal candidate understands brand building, retail execution, and consumer behavior in beauty, and can translate global brand strategies into strong local market performance. This role will drive 360° marketing initiatives across retail, digital, influencer marketing, and in-store activations to maximize sell-in and sell-out.

Key Responsibilities
- Brand Strategy & Planning:
Develop and execute annual marketing plans aligned with sales targets, localize global brand strategies to suit Saudi market trends, manage product launches, seasonal campaigns, and hero product focus, conduct competitive and market analysis.

- Retail & Trade Marketing:
Plan and execute in-store activations and POS visibility, coordinate with modern trade, pharmacy, and beauty retailers, develop promotional calendars (discounts, bundles, GWPs, etc.), ensure visual merchandising excellence across all accounts.

- Digital & Influencer Marketing:
Lead social media strategy in collaboration with agencies, manage influencer campaigns and PR seeding, monitor online performance and optimize campaigns, work with e-commerce platforms to drive traffic and conversion.

- Performance & Budget Management:
Manage marketing budget effectively, track ROI of campaigns and activations, analyze sell-out data and recommend corrective actions, prepare monthly brand performance reports for management and brand owners.

- Brand Principal Coordination:
Act as the main marketing contact for international brand owners, present growth plans, forecasts, and campaign results, ensure brand guidelines are followed while maximizing local opportunity.

Qualifications
Bachelor’s degree in Marketing, Business, or related field, 4–7 years of experience in beauty, cosmetics, FMCG, or retail marketing, experience in the Saudi beauty market is highly preferred.

Skills & Competencies
Strong understanding of color cosmetics trends, experience in retail marketing & brand activation, digital marketing and influencer strategy knowledge, analytical mindset with strong commercial awareness, excellent presentation and communication skills, fluent in English & Arabic.

What We Are Looking For
Commercially minded marketer (not just creative), strong execution skills – able to move from strategy to retail floor, data-driven decision maker, relationship builder with retailers and influencers, passionate about beauty trends and consumer behavior.

About The Role
GSK is seeking an experienced Marketing Manager to support the launch and commercial growth of our hematology portfolio in Saudi Arabia. The successful candidate will be a core member of the Oncology cross-functional team, contributing to brand strategy, customer experience, market access, and integrated commercial execution.

Key Responsibilities

• Prepare for new hematology product launches in Saudi Arabia, collaborating with local, regional, and global teams to translate strategy into operational plans.
• Act as a strong team player and role model within the Oncology cross-functional team; provide coaching, give and receive feedback to support continuous team development.
• Establish and maintain strong relationships with oncology key opinion leaders; ensure delivery of high-quality customer engagement.
• Co-create brand strategy and integrated marketing campaigns aligned with local regulations and GSK standards.
• Deliver peer-to-peer (P2P) educational programs to ensure clear brand messaging and understanding of appropriate patient profiles.
• Develop and execute access and reimbursement plans; engage with stakeholders to support patient access to therapies in line with local regulations and GSK policy.
• Manage GSK sponsorships for local congresses and collaborate with healthcare societies to build oncology advocacy and corporate reputation.
• Identify business opportunities and contribute to a 2–4 year growth vision.
• Spend approximately 50% of time in the field to engage customers and support the sales team, gathering market insights and ensuring alignment of commercial activities.
• Ensure resources are allocated according to agreed priorities and coordinate end-to-end brand management at the customer level.

Basic Qualifications

• Minimum 4 years’ experience in the pharmaceutical industry with a proven performance record.
• Bachelor’s degree in Pharmacy or equivalent.
• Valid Saudi Commission for Health Specialties (SCFHS) registration/card.
• Current or prior experience in Oncology/Hematology.

Preferred Qualifications

• Excellent verbal and written communication skills in Arabic and English.
• Strong execution skills with the ability to meet and exceed targets under tight timelines.
• Proven ability to work collaboratively in cross-functional teams and to build external stakeholder relationships.

Work Environment
This is a hybrid field-and-office role. Expect to spend approximately 50% of your time in the field meeting healthcare professionals, supporting the sales team and gathering market insights; the remainder of the time will be office- or home-based for planning, stakeholder engagement and cross‑functional collaboration. Travel within Saudi Arabia is required. Based in Riyadh or Jeddah, Saudi Arabia.