Marketing Specialist

📢 We're Hiring: Marketing Specialist – Outdoor & Offline Marketing
We are seeking a dynamic and results-driven Marketing Specialist to lead and execute all outdoor and offline marketing activities across our real estate projects. The ideal candidate will have strong experience in non-digital advertising, print production, events, and agency management, with a clear focus on driving footfall, lead generation, and brand visibility.

🔹 Key Responsibilities:

• Develop and execute outdoor and offline marketing strategies aligned with project launches and sales targets.
• Plan and manage exhibitions, property roadshows, mall activations, kiosks, open house events, and promotional campaigns.
• Oversee non-digital advertising channels including billboards, outdoor media, print ads, brochures, flyers, and branded materials.
• Manage production and quality control of all printed and visual marketing materials.
• Ensure consistent branding across project sites, sales offices, and event setups.
• Coordinate and manage relationships with advertising agencies, printers, production houses, and event vendors.
• Work closely with the Sales team to ensure marketing initiatives drive qualified leads and conversions.
• Monitor campaign performance (footfall, engagement, leads, conversion rates) and prepare performance reports with ROI analysis.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Manage marketing budgets to ensure cost-effective execution.

🔹 Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 2 years of experience in marketing, preferably within real estate development.
• Strong background in offline advertising, print materials, event management, and vendor/agency coordination.
• Excellent organizational, communication, and project management skills.
• Proficiency in Microsoft Office; CRM or marketing analytics experience is a plus.

About the Role
The Marketing Specialist is responsible for planning, executing, and optimizing marketing activities to strengthen brand presence and drive business growth in KSA. This role collaborates closely with dealers, regional teams, and cross-functional partners to ensure effective implementation of initiatives—meeting the sector’s standards for quality and localization.

Key Responsibilities

• Plan and execute annual, quarterly, and monthly marketing activities (including online promotions, social media campaigns, and in-dealer events) in collaboration with KSA dealers. Monitor execution in real time and optimize campaigns (*, adjusting ad spend, refining messaging) to improve effectiveness and ROI.
• Develop and deliver region-specific marketing toolkits (*, marketing highlights, product sheets, Arabic-language brochures) tailored to KSA’s customer preferences. Lead content ideation, design, and coordination to ensure creativity, accuracy, and alignment with brand identity.
• Provide timely support for product launches and brand initiatives in KSA (*, NEV model launches, sustainability campaigns). Coordinate with internal teams (*, product, sales) and external partners (*, local event venues) to ensure smooth communication and on-time execution.
• Monitor the brand’s and competitors’ marketing strategies and major communication campaigns in KSA. Prepare monthly market analysis reports (*, campaign performance, competitor activity) to support brand strategy adjustments.
• Collaborate with local partners, venues, and suppliers to plan and execute offline events (*, regional car shows, test drive events) that comply with KSA’s safety and cultural guidelines. Ensure events deliver a premium experience for attendees.

Requirements

• Bachelor’s degree or above in Marketing, Business Administration, or a related field.
• Proficiency in English and Arabic (written and spoken); ability to create and edit marketing content in both languages.
• Minimum 2 years of marketing experience in KSA, preferably in the automotive or NEV sector. Familiarity with local marketing channels (*, Shahbandr AI, regional social media platforms) is a plus.
• Deep understanding of KSA’s high-end customer consumption habits (*, preference for personalized service, brand loyalty). Experience with premium or off-road user communities is an advantage.
• Proficiency in market research methods (*, surveys, focus groups) and basic data analysis (*, Google Analytics). Capable of deriving customer insights and identifying competitor gaps to support strategy development.
• Valid KSA driver’s license and willingness to travel across Saudi cities (*, Riyadh, Jeddah, Dammam) for events and dealer support.

Join Versuni as a Marketing Support! Are you looking for a dynamic and fast-growing company where you can learn, grow, and make an impact? You are in the right place!

About the Role:
As we continue to expand our Marketing function in Saudi Arabia, this position will play a key part in supporting our business growth. You will support end-to-end product and brand management, from portfolio and category development to campaign execution and activations. Collaborating closely with Sales, Supply, and global Marketing teams, you will track performance and translate market insights into actionable growth opportunities.

The Impact You’ll Make:

• Plan and execute portfolio strategy with optimal product positioning and competitive pricing.
• Conduct pricing and profitability analysis to support business goals.
• Monitor market trends and benchmark competition pricing & positioning.
• Manage product portfolio in alignment with Sales, Supply, and global Marketing teams.
• Track and analyse KPIs including sales and market share.
• Work cross-functionally with various teams.

The Skills And Knowledge You’ll Bring:

• Bachelor’s and/or master’s degree in relevant fields.
• 1-3 years of experience in Marketing, Product and/or Brand Management.
• Strong Excel knowledge is needed.
• Fluency in both English and Arabic.
• Strong organizational and time management skills.
• A result-oriented mindset.

What We’ll Give You In Return:

• Basic salary with Housing, Transportation & Mobile Contributions.
• Medical and Life insurance coverage.
• Annual Incentive based on performance.
• Hybrid working model.
• Additional day off for your birthday.
• Volunteering Policy for community involvement.
• Recognition Program for extraordinary efforts.
• Product Discounts on Versuni products.

Are you ready to make an impact? Join our global team and help shape the future of home living!