Marketing Specialist📣 Job Ad

📢 We're Hiring: Marketing Specialist – Outdoor & Offline Marketing
We are seeking a dynamic and results-driven Marketing Specialist to lead and execute all outdoor and offline marketing activities across our real estate projects. The ideal candidate will have strong experience in non-digital advertising, print production, events, and agency management, with a clear focus on driving footfall, lead generation, and brand visibility.

🔹 Key Responsibilities:

• Develop and execute outdoor and offline marketing strategies aligned with project launches and sales targets.
• Plan and manage exhibitions, property roadshows, mall activations, kiosks, open house events, and promotional campaigns.
• Oversee non-digital advertising channels including billboards, outdoor media, print ads, brochures, flyers, and branded materials.
• Manage production and quality control of all printed and visual marketing materials.
• Ensure consistent branding across project sites, sales offices, and event setups.
• Coordinate and manage relationships with advertising agencies, printers, production houses, and event vendors.
• Work closely with the Sales team to ensure marketing initiatives drive qualified leads and conversions.
• Monitor campaign performance (footfall, engagement, leads, conversion rates) and prepare performance reports with ROI analysis.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Manage marketing budgets to ensure cost-effective execution.

🔹 Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 2 years of experience in marketing, preferably within real estate development.
• Strong background in offline advertising, print materials, event management, and vendor/agency coordination.
• Excellent organizational, communication, and project management skills.
• Proficiency in Microsoft Office; CRM or marketing analytics experience is a plus.

About the Role
The Marketing Specialist is responsible for planning, executing, and optimizing marketing activities to strengthen brand presence and drive business growth in KSA. This role collaborates closely with dealers, regional teams, and cross-functional partners to ensure effective implementation of initiatives—meeting the sector’s standards for quality and localization.

Key Responsibilities

• Plan and execute annual, quarterly, and monthly marketing activities (including online promotions, social media campaigns, and in-dealer events) in collaboration with KSA dealers. Monitor execution in real time and optimize campaigns (*, adjusting ad spend, refining messaging) to improve effectiveness and ROI.
• Develop and deliver region-specific marketing toolkits (*, marketing highlights, product sheets, Arabic-language brochures) tailored to KSA’s customer preferences. Lead content ideation, design, and coordination to ensure creativity, accuracy, and alignment with brand identity.
• Provide timely support for product launches and brand initiatives in KSA (*, NEV model launches, sustainability campaigns). Coordinate with internal teams (*, product, sales) and external partners (*, local event venues) to ensure smooth communication and on-time execution.
• Monitor the brand’s and competitors’ marketing strategies and major communication campaigns in KSA. Prepare monthly market analysis reports (*, campaign performance, competitor activity) to support brand strategy adjustments.
• Collaborate with local partners, venues, and suppliers to plan and execute offline events (*, regional car shows, test drive events) that comply with KSA’s safety and cultural guidelines. Ensure events deliver a premium experience for attendees.

Requirements

• Bachelor’s degree or above in Marketing, Business Administration, or a related field.
• Proficiency in English and Arabic (written and spoken); ability to create and edit marketing content in both languages.
• Minimum 2 years of marketing experience in KSA, preferably in the automotive or NEV sector. Familiarity with local marketing channels (*, Shahbandr AI, regional social media platforms) is a plus.
• Deep understanding of KSA’s high-end customer consumption habits (*, preference for personalized service, brand loyalty). Experience with premium or off-road user communities is an advantage.
• Proficiency in market research methods (*, surveys, focus groups) and basic data analysis (*, Google Analytics). Capable of deriving customer insights and identifying competitor gaps to support strategy development.
• Valid KSA driver’s license and willingness to travel across Saudi cities (*, Riyadh, Jeddah, Dammam) for events and dealer support.

Join IHCC as a Social Media Marketing Specialist (Tamheer)!
In this dynamic role, you will manage the day-to-day operations across various social media platforms including Instagram, X, TikTok, LinkedIn, and Snapchat. As part of our team, you'll play a crucial role in maintaining a consistent brand voice and visual identity across all channels.

Key Responsibilities:

• Monitor and respond to comments, messages, and community engagement promptly.
• Develop monthly and weekly content calendars that align with marketing objectives.
• Create engaging, high-quality content including captions, scripts, and visual briefs.
• Coordinate with the design team to ensure visuals align with brand guidelines.
• Prepare content for real estate announcements, project updates, and launches.
• Stay updated on digital trends, platform algorithm changes, and industry best practices.
• Recommend new ideas, formats, and strategies to increase engagement and reach.
• Optimize content based on trends, audience behavior, and competitor insights.
• Build content that highlights property features, amenities, lifestyle, and value propositions.
• Track performance metrics and prepare reports with recommendations for improvement.

About IHCC:
IHCC is a leading turnkey solution provider specializing in the construction of healthcare, education, and mixed-use projects in the Middle East & North Africa region. Our mission is to enhance the quality of life through superior design and construction of projects that serve communities effectively.

If you're passionate about digital marketing and want to contribute to meaningful projects, we encourage you to apply and help us in our mission to create a better tomorrow!