Regional Sales Manager (FMCG)📣 Job Ad

About the Role

eMagine Solutions is conducting an exclusive search for a Regional Sales Manager to drive growth for an established FMCG business in Abha and the surrounding region. This full-time position requires a candidate with 2-5 years of experience to oversee sales performance, distribution, and team execution across various trade channels.

Role Overview and Objectives

The Regional Sales Manager will be responsible for developing and implementing a strategic regional sales plan to achieve tangible results. Key objectives include optimizing the route-to-market, enhancing channel coverage, improving visibility on pricing and competitor activities, and consistently meeting volume, value, and profitability targets. This role demands a comprehensive understanding of FMCG operations from end-to-end, including distributor management, channel strategy, customer relations, promotional execution, trade terms, and operational realities such as logistics and finance.

Key Responsibilities

• Lead and coach a field sales team, including Sales Supervisors and Sales Executives.
• Establish clear Key Performance Indicators (KPIs) for the sales team.
• Conduct disciplined daily, weekly, and monthly performance reviews.
• Ensure the sales team understands target tracking and incentive calculations.
• Develop and execute a commercially focused regional sales plan.
• Improve route-to-market strategies and enhance channel coverage.
• Increase visibility on pricing and competitor movements within the region.
• Consistently achieve volume, value, and profitability targets.
• Collaborate effectively with internal stakeholders across Trade Marketing, Logistics, Finance, Sales Excellence, and HR.

Qualifications and Experience

• Minimum of 3 years of experience in an Area Sales Manager role or similar, within the FMCG, consumer goods, or food & beverage sectors.
• Demonstrated experience across Modern Trade (MT), Traditional Trade (TT), Food Service (FS), and Wholesale (WH).
• Proven experience in distributor management and route-to-market leadership.
• Strong commercial judgment, negotiation, problem-solving, and stakeholder management skills.
• Proficiency in data-led selling, including forecasting, performance tracking, and analytical approaches.
• Advanced Microsoft Office skills and a consistent reporting rhythm (weekly/monthly).
• Familiarity with Enterprise Resource Planning (ERP) systems.
• Arabic language proficiency is required, with good English communication skills.
• A Bachelor's degree in Business or a related field.
• Experience within the commodity frozen category is considered a plus.

Work Environment

This is a full-time position based in Abha. The role involves close collaboration with various internal departments to ensure seamless execution and predictable performance.