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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationMadinah
About the Role
Samaya Investment Company is seeking a visionary and dynamic Marketing Manager for Cultural Projects & Museums to lead the marketing strategies and elevate the visitor experience for our unique cultural landmarks and museum projects located in the holy cities of Makkah and Madinah.

Key Responsibilities
  • Strategic Planning: Develop, execute, and continuously optimize comprehensive marketing strategies and operational action plans tailored for Samaya’s cultural projects and museums in Makkah and Madinah.
  • Strategic Partnerships & Alliances: Establish, negotiate, and maintain strong B2B partnerships with Hajj & Umrah companies, relevant Government Entities, major Hotels surrounding the Two Holy Mosques, travel agencies, and tour operators to expand market presence and maximize group bookings.
  • Team Leadership: Lead, mentor, and inspire a high-performing marketing team, fostering a collaborative, creative, and target-driven professional environment across multiple cities.
  • Performance & Revenue Drive: Achieve concrete marketing and sales targets (ticket sales, specialized services), effectively managing operational and market challenges through data-driven decision-making.
  • Tourism & Experience Marketing: Design and promote tailored visitor experiences, seasonal programs, and interactive initiatives that boost attendance, enhance visitor engagement, and maximize Return on Investment (ROI).
  • Pilgrim Segment Targeting: Utilize deep knowledge of the Hajj, Umrah, and international tourism markets to design targeted campaigns that address the specific behaviors, languages, and needs of global visitors coming to the Kingdom.
  • Omnichannel Coordination: Synchronize various marketing tracks (digital marketing, content creation, PR, and ad campaigns), ensuring all creative assets seamlessly align with the project’s cultural identity and brand values.
  • Stakeholder & Corporate Representation: Professionally represent Samaya’s cultural and museum projects in front of corporate partners, hotel executives, and government entities through exceptional presentation and negotiation skills.
  • Seasonal Campaigns: Create and deploy innovative, high-impact seasonal marketing campaigns aligned with major religious seasons (Ramadan & Hajj), and cultural events to consistently drive peak foot traffic.

Qualifications & Requirements
  • Experience: Proven executive track record (10+ years) in marketing management, with a strong portfolio of success within Cultural Projects, Museums, Tourism, or Hospitality/Service Marketing.
  • Market Knowledge & Network: Deep understanding of the Saudi tourism ecosystem, with extensive, ready-to-leverage networks within Hajj & Umrah sectors, the hospitality/hotel industry, and government relations in Makkah and Madinah.
  • Leadership: Exceptional capability in leading cross-functional marketing teams and managing high-stakes, multi-stakeholder projects.
  • Technical Skills: Advanced analytical skills with a data-driven mindset, high-level corporate presentation skills, and strong commercial acumen in contract negotiations.
  • Language: Fluent in Arabic and English (written and spoken), with the ability to maintain the highest standard of corporate communication and cultural nuance.

Requirements

  • Requires 2-5 Years experience

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