Marketing Manager📣 Job Ad
in Samaya Investment Company
20 days ago
| Contract Type | Full-time | |
| Workplace type | On-site | |
| Location | Madinah |
About the Role
Samaya Investment Company is seeking a visionary and dynamic Marketing Manager for Cultural Projects & Museums to lead the marketing strategies and elevate the visitor experience for our unique cultural landmarks and museum projects located in the holy cities of Makkah and Madinah.
Key Responsibilities
Qualifications & Requirements
Samaya Investment Company is seeking a visionary and dynamic Marketing Manager for Cultural Projects & Museums to lead the marketing strategies and elevate the visitor experience for our unique cultural landmarks and museum projects located in the holy cities of Makkah and Madinah.
Key Responsibilities
- Strategic Planning: Develop, execute, and continuously optimize comprehensive marketing strategies and operational action plans tailored for Samaya’s cultural projects and museums in Makkah and Madinah.
- Strategic Partnerships & Alliances: Establish, negotiate, and maintain strong B2B partnerships with Hajj & Umrah companies, relevant Government Entities, major Hotels surrounding the Two Holy Mosques, travel agencies, and tour operators to expand market presence and maximize group bookings.
- Team Leadership: Lead, mentor, and inspire a high-performing marketing team, fostering a collaborative, creative, and target-driven professional environment across multiple cities.
- Performance & Revenue Drive: Achieve concrete marketing and sales targets (ticket sales, specialized services), effectively managing operational and market challenges through data-driven decision-making.
- Tourism & Experience Marketing: Design and promote tailored visitor experiences, seasonal programs, and interactive initiatives that boost attendance, enhance visitor engagement, and maximize Return on Investment (ROI).
- Pilgrim Segment Targeting: Utilize deep knowledge of the Hajj, Umrah, and international tourism markets to design targeted campaigns that address the specific behaviors, languages, and needs of global visitors coming to the Kingdom.
- Omnichannel Coordination: Synchronize various marketing tracks (digital marketing, content creation, PR, and ad campaigns), ensuring all creative assets seamlessly align with the project’s cultural identity and brand values.
- Stakeholder & Corporate Representation: Professionally represent Samaya’s cultural and museum projects in front of corporate partners, hotel executives, and government entities through exceptional presentation and negotiation skills.
- Seasonal Campaigns: Create and deploy innovative, high-impact seasonal marketing campaigns aligned with major religious seasons (Ramadan & Hajj), and cultural events to consistently drive peak foot traffic.
Qualifications & Requirements
- Experience: Proven executive track record (10+ years) in marketing management, with a strong portfolio of success within Cultural Projects, Museums, Tourism, or Hospitality/Service Marketing.
- Market Knowledge & Network: Deep understanding of the Saudi tourism ecosystem, with extensive, ready-to-leverage networks within Hajj & Umrah sectors, the hospitality/hotel industry, and government relations in Makkah and Madinah.
- Leadership: Exceptional capability in leading cross-functional marketing teams and managing high-stakes, multi-stakeholder projects.
- Technical Skills: Advanced analytical skills with a data-driven mindset, high-level corporate presentation skills, and strong commercial acumen in contract negotiations.
- Language: Fluent in Arabic and English (written and spoken), with the ability to maintain the highest standard of corporate communication and cultural nuance.
Requirements
- Requires 2-5 Years experience
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