Marketing Manager📣 Job Ad

About Abdul Latif Jameel

Abdul Latif Jameel is an 80-year-old global investor with a network of internationally diversified businesses. The company operates in core sectors such as Mobility, Energy, Environmental Services, Financial Services, and Health, alongside land & real estate development, logistics, electronics retailing, and media services. Established in 1945, Abdul Latif Jameel has a presence in over 35 countries and employs more than 11,000 people from over 85 nationalities.

About the Marketing Manager Role

Abdul Latif Jameel is seeking a Marketing Manager to join the team in Makkah, with operations also covering Jeddah. This full-time role focuses on member acquisition and enhancing the platform's market presence. The initial phase of acquisition will leverage ALJ-owned channels rather than paid media, requiring a focus on converting existing warm audiences of Saudi micro-business owners into registered, paying members.

Key Responsibilities

• Plan and execute acquisition campaigns across ALJ-owned channels and the existing MSME contact base.
• Manage the conversion process from initial contact to paid subscription, including messaging, landing journeys, offers, and follow-up.
• Develop the platform's Arabic-first marketing content and brand voice, ensuring consistency with established brand guidelines.
• Measure and report on acquisition and conversion performance, providing recommendations for future investment.
• Coordinate launch communications for pilot milestones and the public launch.
• Build an evidence base for future paid acquisition strategies, including channel tests and cost-per-acquisition benchmarks.

Qualifications and Experience

• A minimum of 5 to 10 years of relevant experience is required.
• The ideal candidate will possess an analytical mindset to interpret financial data and relate it to business trends and issues.
• Ability to communicate insights and discoveries effectively to company leadership.

Work Type and Location

This is a full-time position based in Makkah, Saudi Arabia, with responsibilities extending to Jeddah. The role involves working within a global organization that values diversity and international collaboration.

Application Process

Further details regarding the salary for this position will be discussed during the interview process.